BMO Financial Group
TSX : BMO
NYSE : BMO

BMO Financial Group
BMO Bank of Montreal

BMO Bank of Montreal

September 28, 2015 06:00 ET

BMO Launches New Rewards Program That Provides BMO MasterCard Customers with a Personalized Shopping Experience

- BMO Perks: customers receive personalized offers for cashback or bonus AIR MILES Reward Miles

- No coupons required - conveniently linked to the customer's BMO MasterCard

- Popular merchants in the program include Shell, Rexall, National Car Rental, Staples & Toys R Us

TORONTO, ONTARIO--(Marketwired - Sept. 28, 2015) - BMO Bank of Montreal today announced the launch of the BMO Perks Rewards Program, which provides BMO MasterCard customers with personalized and relevant retail offers. The program will be available to customers starting September 25th, 2015.

BMO Perks creates value for customers by enabling them to obtain cashback or earn bonus AIR MILES Reward Miles with personalized offers from a broad network of merchants. BMO Perks is simple - there is no coupon required at checkout, as offers are conveniently linked to the customer's BMO MasterCard. Customers will automatically receive the cashback or AIR MILES Bonus Miles on their next statement.

"BMO Perks simplifies and enhances our customers' shopping experience and rewards, providing personalized offers to help customers get the most out of their purchases," said Ernie Johannson Head, Personal Banking and North American Retail Payments, BMO Financial Group.

Emails will be sent to customers with their available personalized offers from participating merchants. Featured merchants include Shell, Rexall, National Car Rental, Alamo, Staples, Toys R Us, Beyond the Rack, Iris, Breville and more.

"We're excited to build on our long-standing partnership with BMO through the BMO Perks Program," said Sydney Kimball, Retail GM for Shell Canada. "This program provides yet another great opportunity to offer our joint BMO & Shell customers a new, unique and rewarding experience in addition to those that they already get with the AIR MILES® Reward Program, BMO ATMs at Shell sites and our BMO Shell Co-branded card offers."

"At MasterCard, we're focused on making loyalty and rewards accessible, personalized and relevant to consumers. In partnership, we're bringing that to life through BMO Perks for BMO MasterCard cardholders," said Sasha Krstic, Group Head, Global Products and Solutions, MasterCard Canada.

"We are excited to partner with BMO through the BMO Perks Program and offer our customers a unique and rewarding retail experience," said Jennifer Zedic, Senior Director, Marketing and Advertising, Rexall.

For more information on the program, please visit bmo.com/perks.

About BMO Financial Group

Established in 1817, BMO Financial Group is a highly diversified financial services provider based in North America. With total assets of approximately $672 billion as of July 31, 2015, and more than 47,000 employees, BMO provides a broad range of retail banking, wealth management and investment banking products and services to more than 12 million customers and conducts business through three operating groups: Personal and Commercial Banking, Wealth Management and BMO Capital Markets.

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