SOURCE: Winmax Trading Group, Inc.

December 11, 2007 14:55 ET Mixes It Up With Smirnoff, Lavalife and The Weather Channel

NEW YORK, NY--(Marketwire - December 11, 2007) -, Inc. (, a subsidiary of Winmax Trading Group, Inc. (Winmax) (PINKSHEETS: WNMX), was on location as a Media Partner at the Mobile Marketing Association's (MMA) Mobile Marketing Forum in Los Angeles. Mobile has become the hottest new channel for marketing and as such Mobile Marketers gathered for this one day event to review innovative marketing campaigns and monetization through the Mobile Ecosystem, from such brands as Smirnoff, the Recording Academy, the Weather Channel and Lavalife. To view these and other interviews visit

The companies that gathered at the Mobile Marketing Forum to discuss the growth of the Mobile Ecosystem and what that means for Marketers' and brands were on hand to speak with reporter Michelle Sklar. They included Andrew Osmak, Senior VP of Business Development for Lavalife Mobile; Evan Greene, Chief Marketing Officer for the Recording Academy (Producers of the Grammy Awards); and Louis Gump, VP Mobile, The Weather Channel Interactive. In addition to this bnetTV spoke with Mobile Marketers' such as Nancy Wright, CEO of Airborne, a Montreal based company and Brian Hecht, CEO of Kikucall. From a global perspective, Jorge Partidas, CEO of LatCel, and Chris Brunner from Univision, discussed the penetration of Mobile Devices and growth in popular content that Latin America and Mexico are experiencing.

Laura Marriott, President of the MMA, was instrumental in bringing together these various companies. She was quoted as saying, "The MMA's Mobile Marketing Forum Los Angeles brought together our industry's leaders to share their successes in order to drive the development of the mobile marketing industry." For more information on the MMA or to view upcoming events visit

Michelle Sklar, lead reporter and Producer for, stated that as a Media Partner, "It is important that we discuss the elements of Mobile Marketing with so many key stakeholders in the industry in order to further illuminate the issues of the fastest growing industry globally." Ms. Marriott commented further on bnetTV's participation at this event ", as a Media Partner for the event, provided an opportunity to enhance the attendee's experience as well as provide opportunities for those who were not able to attend to experience the key messages from the event. is a welcome partner to the MMA's events."

MultiMedia Intelligence recently released a White Paper stating that consumer behavior is shifting towards the consumption of more media and the mobile industry is driving towards premium content and highly personalized and interactive experiences. As advertisers are shifting their marketing and advertising dollars to better engage their customers, brands are seeking innovative and effective means to communicate their messages.

One of the key areas noted by Mobile Marketers is the exclusive treatment customers can receive with personalized and behavioral opt-in advertising. "Advertisements can reach consumers not only based on their behavioral characteristics, but also based on their time-specific and location specific needs" (MultiMedia Intelligence 2007). Reuters, UK, estimated that global cell phone penetration has reached 3.3 billion subscribers ( The mobile industry therefore has a huge potential platform for advertisers.

About (business Network Television) is rapidly becoming a leader in the mobile, wireless, Internet technologies, and streaming technology industries. a full-service video production and video streaming company producing both client-commissioned, in-house video and multi-media content for broadcast over the Internet. has built a reputation in the technology and telecommunications industry as a reliable and cutting edge source for information and coverage on industry related trade shows. Our weekly programs Urban Beat, Wireless Planet, Maraschino MisAdventures and cover a range of issues with interviews, special reports and events. is a wholly owned subsidiary of Winmax Trading Group, Inc. (PINKSHEETS: WNMX) with offices in New York, NY and Calgary, Alberta.

This release contains "forward looking statements" within the meaning of Section 27A of the Securities Act of 1933 and Section 21B of the Securities Exchange Act of 1934. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that could cause the actual financial or operating results of Winmax Trading Group, Inc. and its subsidiaries, including bnetTV, Inc. (hereafter collectively referred to as "the Company," "we," "our" or "us") to be materially different from the historical results or from any future results expressed or implied by such forward-looking statements. The words or phrases "would be," "may allow," "intends to," "may likely," "are expected to," "may continue," "is anticipated," "estimate," "project," or similar expressions are intended to identify "forward-looking statements." Such statements include those concerning our expected financial performance, our corporate strategy and operational plans. Actual results could differ materially from those projected in the forward-looking statements as a result of a number of risks and uncertainties, including: (a) intense competition in the webcasting, online media, web development design, Internet solutions, e-commerce, and retail business; (b) whether we are able to manage our planned growth efficiently, including whether our management will be able to identify, hire, train, retain, motivate, and manage required personnel or that management will be able to manage and exploit existing and potential market opportunities successfully; (c) whether we are able to generate sufficient revenues or obtain financing to sustain and grow our operations. bnetTV, Inc. is a wholly owned subsidiary of Winmax Trading Group, Inc. bnetTV's agreements and event coverage should not be construed by any means whatsoever as having any impact on or a reflection of the Company's future stock price or future financial results.

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