NEW YORK, NY--(Marketwire - March 10, 2010) - BNP Paribas, title sponsor of the BNP Paribas Open in Indian Wells, CA, is proud to announce its upcoming recycling initiative with Rebounces, organizers of the first national tennis ball recycling campaign.
BNP Paribas is encouraging tennis players everywhere to bring their old tennis balls to the BNP Paribas Open and recycle them to keep old balls out of landfills and bring them back to the court. Rebounces, a carbon negative company, re-pressurizes tennis balls using a revolutionary technology to restore dead balls back to their original bounce.
"Having the opportunity to do something unique for both tennis and the environment is fantastic," said Michele Sicard, Head of Corporate Communications, Americas. "This is our 37th year of involvement in tennis and we're so thrilled to pair our commitment to the sport with our dedication to making the world a greener place."
Rebounces collected over one-hundred thousand balls in 2009 and is expecting to collect over five-hundred thousand balls in 2010. FedEx Ground, the small-package ground shipping service, will donate the transportation of the used tennis balls back to Rebounces' headquarters in Harrison, Arkansas.
How to do your part: round-up those old balls and bring them to the BNP Paribas Open in Indian Wells.
Where: BNP Paribas Open - Indian Wells, CA.
When: March 10 - March 21
What to do: Recycle your used tennis balls at the BNP Paribas Open at the designated drop off area. During the opening and closing weekends of the tournament (March 12-13 & March 20-21) there is an added incentive to partake in the recycling initiative; for every six balls you bring to recycle, you will earn a can of three new balls (*while supplies last.)
About BNP Paribas
BNP Paribas (www.bnpparibas.com) is one of the six strongest banks in the world according to Standard & Poor's* and the largest bank in the eurozone by deposits. With a presence in more than 80 countries and more than 200,000 employees, including 160,000 in Europe, BNP Paribas is a leading European provider of financial services on a worldwide scale. It ranks highly in its three core activities: Retail Banking, Investment Solutions and Corporate & Investment Banking. In Retail Banking, the Group has four domestic markets: Belgium, France, Italy and Luxembourg. BNP Paribas is rolling out its integrated model across the Europe-Mediterranean zone and boasts a large network in the United States. BNP Paribas Personal Finance is the leader in consumer lending in Europe. In its Corporate & Investment Banking and Investment Solutions activities, BNP Paribas also enjoys top positions in Europe and solid and fast-growing businesses in Asia.
*Within its peer group
BNP Paribas and Tennis
Throughout the world, for 37 years, the Group's sponsorship policy has come to cover every aspect of tennis: professional, educational, family and social.
BNP Paribas has gradually become the leading sponsor in world tennis: official sponsor of Roland Garros since 1973, title sponsor of the BNP Paribas Masters since 1986, of the Bank of the West Classic in California since 1991, of Davis Cup and Fed Cup by BNP Paribas since 2001 and 2005, of the Internazionali BNL d'Italia in Rome since 2006, and of the BNP Paribas Open in Indian Wells since 2009, as well as being actively involved in many other international competitions (Grand Prix Hassan II in Casablanca, Open 13 in Marseille, etc.) and the NEC Wheelchair Tennis Tour. Through its support of several national tennis associations, 2000 clubs, 550 amateur tournaments and educational and social programmes around the world, BNP Paribas is actively involved in the promotion of tennis and in encouraging people from all walks of life to take part in the sport. The Group's commitment to the values of social awareness are reflected in the sponsorships it has developed through numerous projects including Yannick Noah's "Fête le Mur association" or the tennis Téléthon in France, the Oberer Tennis Camp in Switzerland or the BNP Paribas Taste of Tennis in the United States.
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