SOURCE: Boa Technology

Boa Technology

March 31, 2016 07:00 ET

Boa® Technology Marks Brand Milestones With Customer-Centered Video Series

Award-Winning Boa® Closure System Is Transforming the Experiences of Athletes and Device Users Across the Globe

DENVER, CO--(Marketwired - March 31, 2016) -  Boa® Technology Inc., which began as a basement dream for an entrepreneur in the Colorado Rockies, has now taken its award-winning Boa® Closure System to more than 300 brand partners and 33 countries, with over 64 million dials powering products across the globe.

When asked about the state of its brand, each employee at Boa Technology's Denver headquarters echoes the same sentiment uttered by their industrious founder in the late 1990s: This is only the beginning.

The revolutionary Boa Closure System, backed by the Dialed In For Life Guarantee®, delivers the ultimate connection between users and their favorite products, transforming their experiences through a fast, customizable and comfortable fit. Products powered by the Boa Closure System can be found in the golf, snow sports, utility, safety, cycling, outdoors, medical and protective equipment categories worldwide. Boa Technology as a company has also experienced tremendous growth in recent years. The employee headcount increased by 47 percent from 2015 to 2016 and the company now has offices in six countries.

Although the numbers are large, Boa Technology's craftsmanship begins with the small.

"Behind each and every Boa dial is a careful, detailed design and production process that ensures each product meets the highest industry standards," said Boa Technology President Mark Soderberg, a two-time national mountain biking masters champion and avid Boa Technology user. "Innovation is encouraged and celebrated at our company, and the team uses customized machinery to emulate the roughest of conditions, ensuring each product that leaves our team is ready to accompany consumers on any type of adventure."

To celebrate and highlight these milestones of product, industry ingenuity and brand successes, Boa Technology recently launched a video series highlighting how the Boa Closure System allows its users to experience freedom of movement and oneness with their gear. Whether you defy gravity or prefer the earth beneath your feet, Boa Technology wants every user to experience absolute freedom. When your gear is simply an extension of who you are, your only job is to do what you do -- further and faster.

The Boa Technology team has tested more than 2,900 products through its field testing process, amounting to more than 92,000 overall hours of rigorous testing under tough conditions. With a focus on innovation and fit, Boa Technology's Fit Lab is a hands-on experience dedicated to product trial and providing brands with the opportunity to co-create.

A creative company from day one, Boa Technology is also committed to intuitive design. In addition to the features and benefits that deliver a dialed-in fit, Boa Technology's latest dial development -- the L6 reel platform -- boasts responsive impact protection and dirt contamination performance. Also in 2016, Boa Technology is proud to integrate form and function with its custom color program. Boa Closure System dials can be ordered in translucent, metallic or otherwise customized surface areas to complement any product pairing. 

Watch Boa Technology in action and see its groundbreaking impact on the products and consumers it powers by logging on to www.TransformYourExperience.com.

Learn more about the brand by visiting BoaTechnology.com and join the conversation on Facebook, Twitter and Instagram following #DialedIn and #BoaClosureSystem.

About Boa® Technology

With its headquarters in Denver, Colo. and offices in Austria, Hong Kong, China, and Japan, Boa® Technology Inc., is the creator of the award-winning, patented Boa® Closure System. The revolutionary Boa® Closure System, backed by the Dialed In For Life Guarantee, delivers the ultimate connection between the user and their favorite product, transforming their experience through a fast, customizable and comfortable fit. Products powered by the Boa® Closure System can be found in the golf, snow sports, utility, safety, cycling, outdoors, medical and protective equipment categories worldwide. Visit www.BoaTechnology.com for more information.

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