UFA Co-operative Limited

UFA Co-operative Limited

October 11, 2012 16:00 ET

Bob Fraser and Herb Serfas Drive Away Winners From the UFA Fuel Up For a Pick-Up™ Contest

CALGARY, ALBERTA--(Marketwire - Oct. 11, 2012) - UFA presented Bob Fraser of High River, AB and Herb Serfas of Turin, AB with brand new 2012 Ford F-250s last week. The two members were surprised at their homes by UFA representatives who enthusiastically delivered the news and thanked the men for their ongoing patronage. Check out VIDEO FOOTAGE of the surprise giveaways here.

Bob Fraser of High River, Alberta

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"I think I've been tricked!" said Bob Fraser, on site at his mixed farming operation just outside of High River, Alberta on Tuesday. "I never win," he laughed. Fraser had been visiting with his UFA Member Relations representative, Rudy Nordin, and the Agent at the UFA Petroleum Agency in town, Dan Ritz, when a new Ford F-250 - complete with his name decaled on the side - and a UFA Petroleum Fuel Truck rolled up.

"It's pretty amazing to see this for Bobby Fraser," said Ritz. "He's a good customer who's been with us for a lot of years; he deserves to smile like that."

Herb Serfas of Picture Butte, Alberta

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On Wednesday, October 3, the UFA team went down to Picture Butte, Alberta, to surprise another winner in the contest, Herb Serfas, who farms with two of his sons Mark and Kevin. "What is this all about? I don't quite understand," said Mark Serfas, as a honking F-250 pulled into their yard as they were meeting with the Picture Butte UFA Petroleum Agent Don Shimek and Member Relations representative, Rudy Nordin.

The UFA folks tried to explain that they had just won a Ford pick-up. "It's not a lease or anything? The truck is ours - ours?" asked Serfas' other disbelieving son Kevin. The family runs a large mixed farm operation in the southern Alberta town of Turin, and this summer purchased all their fuel through UFA, increasing their chances of winning.

Contest Overview

The UFA Fuel Up For a Pick-Up™ contest automatically qualifies participants with every purchase of 2,000 litres or more of marked agricultural fuel through the month of August for an entry to win one of two brand new 2012 Ford F-250 XLT 4x4 Super Cabs (retail value of $48,699 CDN each). The program has been in place for three years as a way to reward our customers and stock up Albertan growers and producers with new equipment for their operations.

About UFA Co-operative Limited

UFA Co-operative Limited is one of Alberta's most dynamic enterprises. UFA has an unmatched network of more than 110 bulk fuel and cardlock petroleum outlets, 35 Farm & Ranch Supply stores and 25 outdoor adventure stores operating under the Wholesale Sports banner. Our employees and independent petroleum agents strive to provide products, services, and solutions to farmers, ranchers, consumers and commercial members and customers throughout Alberta, British Columbia and Saskatchewan.

Since it's founding in 1909, UFA has grown from a small-scale local co-operative into a comprehensive enterprise with $2.1 billion in annual sales and nearly 120,000 members. While UFA has grown and changed over the years, at our heart remains a commitment to agriculture and to the communities we call home.

Contact Information

  • UFA Co-operative Limited
    Patrice Fielding
    Marketing Communications Manager, Petroleum
    (403) 570-4125 or Mobile: (403) 703-3506