SOURCE: SeeSaw Networks

April 28, 2011 10:00 ET

Bob Martin Joins SeeSaw as Vice President of Business Development

SeeSaw Adds industry Veteran to Lead Network Development and Branded Content Strategy

SAN FRANCISCO, CA--(Marketwire - Apr 28, 2011) - SeeSaw Networks, a leading digital place-based media company, today announced a new member of their executive team. Bob Martin is joining SeeSaw Networks to cultivate SeeSaw's 80+ partnerships with place-based media networks and to guide SeeSaw's strategic expansion into branded video content development and experiential marketing offerings. Currently, SeeSaw offers marketers over 55,000 venues where they can digitally connect with their active, on-the-go target audiences.

Most recently, Bob was Chief Marketing Officer at RMG Networks, Inc. where he guided the repositioning of that company within the advertising media industry. Bob was previously CEO at LevelVision LLC, a unique video network deployed in college bookstores throughout the US. On the agency side, Bob had an award-winning media planning career with Universal McCann, where he drove the agency's strategies within the interactive TV, out-of-home and cinema advertising landscapes. Bob was named a Mediaweek All-Star in 2007, and was the founding agency advisor to, and later served on the board of directors of, the Digital Place-based Advertising Association (DPAA). Bob is a graduate of the Newhouse School at Syracuse University.

"We are very excited to have Bob join the executive team at SeeSaw," said Peter Bowen, Founder and CEO of SeeSaw Networks. "Bob comes to SeeSaw at a great time as we expand our strategy to include providing branded video content and experiential marketing to our network partners and to advertisers."

For more information on SeeSaw Networks, please visit www.seesawnetworks.com.

About SeeSaw Networks

SeeSaw offers the most comprehensive digital place-based media solution in the marketplace. Through its national network, SeeSaw delivers advertising in places where people go in their daily lives -- such as gas stations, kids' gyms, coffee shops, grocery stores and health clubs. SeeSaw reaches more people in more places than any other digital placed-based video network, combining over 70 digital signage networks across over 40 different types of locations in over 50,000 venues nationally. SeeSaw's network delivers over 200 million weekly gross impressions, more than a primetime TV spot. The Reach metric for SeeSaw's network is over 11.7% and for Mom & Family life pattern over 8.7%. SeeSaw's demand side platform, SeeSawAds.com, optimizes plans across geographies, venues, and demographics within budget constraints. SeeSaw's media specialists use SeeSawAds.com to customize campaigns with unprecedented precision and cost effectiveness. SeeSaw offers a variety of creative vehicles to advertisers, including ad spots, sponsorships of custom programming and content, brand integration, and experiential media, including sampling and activity integration. SeeSaw integrates research from Edison Research to close the loop and assess overall campaign effectiveness. With SeeSaw, advertisers can engage hard-to-reach people by intercepting them in their daily life patterns where they work play and socialize. SeeSaw is one of The Wall Street Journal's Top 50 venture-backed companies for 2011.

Contact Information

  • Contact:
    Rocky Gunderson
    Vice President, Marketing
    Email: Email Contact
    Phone: 415 375 4080