SOURCE: Moroch


December 14, 2010 10:13 ET

Bob Shallcross Named Executive Creative Director at Moroch

DALLAS, TX--(Marketwire - December 14, 2010) - Moroch Partners, one of the top independent advertising agencies in the nation, has announced the appointment of Bob Shallcross as an Executive Creative Director at the agency. Shallcross, known for creating some of advertising's best and most memorable commercials of all time, joins Moroch as it continues to build its already solid award-winning creative department led by Jim Sykora and Troy Scillian, both Executive Creative Directors at the agency. Shallcross will report to Moroch President Rob Boswell.

Shallcross has been in the advertising industry for more than 30 years, working for respected agencies such as Young & Rubicam, J. Walter Thompson and Leo Burnett on clients including Coca-Cola, McDonald's, Hallmark, The Beef Council and Allstate Insurance to name a few. Most recently, Shallcross served as Creative Director and Partner at Dallas-based jimbobdallas (now called Jake: Ferguson), working on ConAgra.

Shallcross' work has won him recognition by prestigious award shows including the Grand Prix at the Cannes Film Festival, a half dozen Cannes Lions, the Grand Award at the New York Festivals and the Best of Show at the London Festival.

"Bob has played a central role in some of the most-awarded and innovative creative work in our industry," said Pat Kempf, Chief Executive Officer of Moroch. "He is both an experienced and accomplished creative leader and film director. His vision and extensive experience in our industry will be an invaluable asset to our Moroch team and our clients."

Shallcross is responsible for co-writing the popular family comedy film Little Giants, which was produced by Warner Bros along with Steven Spielberg. Little Giants was based on the 1992 McDonald's Super Bowl commercial "Perfect Season," also created by Shallcross. He went on to write and direct, Bored Silly and Uncle Nino, which won him several film festival awards including a Crystal Heart Award at Heartland.

"The opportunity to work on McDonald's again is what initially attracted me to Moroch -- but after spending time with Tom, Pat and Rob, I was very impressed with the culture they've created and that they are still fiercely independent," said Shallcross. "Moroch offers a very contemporary and relevant model. They are great thought leaders, brand builders and national marketers. They are pioneers in the emerging trend of localization for brands that need to engage with people on a more personal level no matter what the platform. And for these reasons Moroch has been experiencing tremendous momentum recently adding new clients and staff, and it's the perfect time for me to join them."

About Moroch Partners
Moroch is a full service integrated marketing agency and one of the top independent advertising agencies in the United States. Founded in 1981, Moroch is headquartered in Dallas with 35 offices throughout the United States and Canada. Moroch's capabilities include advertising, branding, creative, social media, digital, entertainment marketing, media planning and buying, public relations, research, sales metrics and consumer insights, promotions, ethnic marketing and field marketing. Clients include McDonald's, Midas, Western Union, Coca-Cola, Make-A-Wish Foundation, Disney, Sony, Universal, Boost Mobile, Habitat for Humanity, Pure Fishing, Mattress Giant and DFW International Airport, among others. Learn more at or

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