NEW YORK, NY--(Marketwired - October 25, 2016) - BobCar Experiential Media, an award-winning NYC-based marketing agency known for its patented, customizable mobile showroom, will operate as BCEX Experiential Marketing going forward, it was announced today. The new entity is a one-stop shop for experiential marketing -- from creative strategy to tactical execution, mobile marketing, word of mouth, brand advocacy, live event activation, product sampling, data collection, multi-lingual campaigns and more.
"Our immersive brand activations are uniquely successful in that they actually move the needle and drive consumers to take action," explains Ben Cohen, president, BCEX Experiential Marketing. "Our extensive experience in retail marketing has influenced our focus on ROI," he continued. "We not only get into the consumer's consciousness and influence brand choice, we drive them into a deeper relationship with the brand."
Through the company's proprietary program scoring system, both qualitative and quantitative results are planned at the onset of each initiative -- KPIs such as reach, impressions, conversations, promotion redemption and purchase intention. All program data is analyzed and shared throughout the process and summarized at the close of each activation.
This fall, BCEX will roll out an interactive college market tour to promote beIN SPORTS' broadcast of select CONFERENCE USA Football games on and around college campuses. beIN SPORTS is the global content provider owned and operated by beIN Media Group. The multi-faceted, multi-lingual program is designed to build awareness, capture consumer data and drive consumers online to attain unique content.
BCEX Marketing is based in lower Manhattan and serves clients around the globe. More information is available at http://www.bcexmktg.com.
About BCEX Experiential Marketing
BCEX Experiential Marketing is an award-winning marketing agency that creates customized, integrated brand solutions that disrupt the norm. Services include mobile marketing, mobile tours, BobCar patented mobile showroom, out of home media, retail installations, lifestyle events and more. The agency has worked across multiple verticals and industries bringing a dynamic brand experience directly to consumers where they live and work, influencing their brand choice and purchase behavior. The BCEX Experiential Marketing team is comprised of experts and innovators in the strategic development, design and flawless delivery of immersive brand experiences which ignite and deepen stakeholder engagement and brand affinity. Clients past and present include Pepsico, beIN SPORTS, T-Mobile, Verizon Fios, Pentax, Samsung and Mars Inc. among others. Connect with BCEX Experiential Marketing on Instagram, Twitter, Facebook, LinkedIn or visit www.bcexmktg.com for more information.