SOURCE: Bobrow Palumbo

April 25, 2005 13:00 ET

Bobrow Palumbo, Incorporated (BPS) and The SetUp Group Announce the Strategic Addition of Important Industry Innovators to Their Team

NEW YORK CITY, NY -- (MARKET WIRE) -- April 25, 2005 -- BPS and The SetUp Group are announcing the expansion of their internal marketing team with the additions of Eric Gross, Julie Burke, and the NY design firm of Hypergraphics. All are well experienced in the Technology, Marketing and Design fields.

Eric Gross is a pioneer in the Knowledge Management and Business Information arena. He has developed and integrated Intranet and Portal technologies at the largest Investment banks in the world. Eric's broad experience stems from his work at Anderson Consulting and Prudential Securities as he championed the use of business intelligence to create efficiencies and cost effectiveness.

Julie Burke comes to BPS with more than two decades of experience as a media executive encompassing Branding, Marketing, Production, Advertising, and Business Development. She spent many years as Director of Acquisitions at Getty Images, a leading worldwide provider of visual content. She recently finished a national television commercial for the personal finance product division of Citibank. Julie began her career at WABC-TV as Supervisor of Creative Services where she oversaw 500+ advertising projects annually.

HyperGraphics Studio, Inc. is an interactive creative design agency based in New York City. Hypergraphics specializes in interactive design strategy and branding services that enables companies to maximize their business potential. Hypergraphics provides high quality, award-winning design. Some of their clients include ABN AMRO, Citibank, and Mercedes Benz.

Bill Palumbo, CEO, made the announcement. He said, "We had identified the need to strengthen our marketing efforts, to improve and build on our existing technology and to expand the BPS / The SetUp Group Brand. With the appointments of Eric Gross, Julie Burke and Hypergraphics, all innovators in their respective fields, we are sure they will make important contributions to our already active, and dedicated BPS team."

About BPS/The SetUp Group: The Bobrow family founded the company in 1956. BPS and The SetUp Group specialize in Merchandising, Marketing and Maintenance of in-store displays. They have been helping hardware, and the home improvement manufacturers increase their in-store visibility and sales for almost 50 years.

Contact Information

  • Contact:
    Julie Burke
    Bobrow Palumbo
    917-701-7177