SOURCE: Meyer Marino Import Company

April 25, 2007 12:35 ET

Boca Loca Cachaça Celebrates Double Gold From the Prestigious San Francisco World Spirits Competition

New Premium Cachaça Captures Highest Accolades in Rapidly Growing Category

DENVER, CO -- (MARKET WIRE) -- April 25, 2007 -- Boca Loca Cachaça has reason to celebrate. At the tail end of its first year in the US market, it has been awarded a prestigious Double Gold medal in the 2007 San Francisco World Spirits Competition (SFWSC) (www.sfspiritscomp.com) -- the highest medal class awarded. The first international spirits judging competition held annually in the United States, the SFWSC is truly a global affair with over 700 spirits entering from 51 Countries. Boca Loca Cachaça was one of 16 Cachaças entered in this year's competition, making Cachaça the largest growing category in the event -- equal to the Gin category for the number of entries.

In a category that is quickly capturing the attention of industry experts and consumers alike, this accolade is an important nod to the quality and character of Boca Loca Cachaça, and is consistent with the overall growth and popularity of latin spirits.

"This award is a true testament to our belief in Boca Loca's heritage, taste and quality. Surpassing other new and established brands in the Cachaça category was truly a coup. Overall it is great for the category and we aim to fuel that expansion as category leader with ever-increasing distribution and exciting product developments this year," stated Dan Meyer of Meyer Marino Import Company, the Denver-based importer of Boca Loca.

Boca Loca Cachaça is unique in both its origins and production. The finest of premium artisanal cachaças, its roots lie deep in the heart of Brazilian farming and distilling tradition. From the hand-harvesting of the sugar cane at its peak of maturation and sweetness, through to single-batch fermentation and hand-bottling, Boca Loca is produced today with the same passion and care, and it retains the depth of quality, character and unique flavor that made this handcrafted cachaça renowned throughout the region. With its smooth, yet full-bodied flavor, presented in a tall, elegant bottle, Boca Loca is a must have for the home bar or unique party gift. Available at finer bars, restaurants and liquor stores across the country, a 750 ML bottle sells for $21. For further information about Boca Loca, including cocktail recipes, where to purchase, visit www.drinkbocaloca.com.

Contact Information

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