SOURCE: BODVOD

November 28, 2006 09:59 ET

BODVOD Further Expands Distribution

Company Specializing in Digital Distribution of "Bollywood" and Other South Asian Content to Offer Movies on Google Video

NEW YORK, NY -- (MARKET WIRE) -- November 28, 2006 -- BODVOD, a company that holds exclusive rights to popular Indian movies (including "Bollywood"), music videos and television shows, today announced the availability of content on Google Video. BODVOD's content is presented under the name 'Saavn' and available at http://video.google.com/saavn. The launch will include five full-length movies representing some of the top current Bollywood films, including India's 2007 Oscar entry "Rang De Basanti," with additional film and television content to be added in the coming months.

This deal adds to BODVOD's ever-growing list of distribution partners across cable, broadband and mobile providers for its exclusive content. Boasting a vast library and new release pipeline of films, music videos and television content, BODVOD is the first company to offer Bollywood and other South Asian content on-demand to the North American audience.

Google Video is a comprehensive video distribution platform of free and paid, user-generated and professional video content. Google Video makes it easy for users to discover, watch and share videos and premium video producers to monetize and distribute their content. For more information, please visit: http://video.google.com.

"Our deal with Google helps us expand into a new market, and it also helps us support our existing cable operator and mobile carrier affiliates," said Vin Bhat of BODVOD. "Given Google's undisputed leadership in search, we will be able to uncover new audiences for the best of Bollywood and other South Asian content."

About BODVOD

BODVOD Networks (www.bodvod.com) has exclusive rights to movies, music and TV shows from India, and it packages, distributes and markets this content for on-demand services on cable, Internet and mobile platforms. BODVOD powers the first national video on demand (VOD) services offering Bollywood and South Asian content through over 30 major distribution affiliates. The Company also provides marketing support and media for its affiliates to help them reach the passionate audience for Bollywood and other South Asian content. The BODVOD team consists of media veterans with experience in content licensing, programming, retail products, marketing and distribution. BODVOD Networks is headquartered in New York, NY and is a partnership of 212MEDIA, LLC and Schramm Sports & Entertainment, Inc.

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