SOURCE: Limitless Venture Group, Inc.

June 25, 2013 09:00 ET

Body Building Icon and International Body Building Federation (IFBB) Pro to Head Up LVGI's Genetically Enhanced Anabolic Research Inc. (G.E.A.R.) Sports Nutraceuticals Subsidiary

Kevin Levrone Signs Letter of Intent With LVGI to Provide Senior Executive Management Team for Company's Entry Into Multi-Billion Dollar Supplements Market

HOLBROOK, NY--(Marketwired - Jun 25, 2013) - Limitless Venture Group Inc., (OTC Pink: LVGI) today announced it has signed a letter of intent with IFBB Pro bodybuilder Kevin Levrone to run its G.E.A.R. Sports Nutraceuticals subsidiary. Under the terms of the LOI, Levrone will provide a senior executive management team to include a president, chief operating officer (COO) and chief marketing officer (CMO).

Levrone, affectionately known as the "Maryland Muscle Machine," earned 22 professional IFBB wins including the Arnold Classic twice and four times came in second in the granddaddy of all IFBB contests Joe Weider's Mr. Olympia. He is also an accomplished actor and musician.

"Having Kevin join the team brings instant recognition and credibility to the G.E.A.R. brand," said Peter Scalise III, LVGI CEO. "He is one of IFBB's most respected champions and his approach to body building is completely in line with our brand. With him and some other very high profile industry powerhouses that will be joining the team shortly we intend on taking the multi-billion dollar supplement market by storm. This in turn will increase shareholder value and follow the highly successful approach taken by OTC counterpart MusclePharm, OTC:MSLP."

"I'm quite fortunate that I am presented with endless opportunities to lend my experience and expertise to various ventures but none have me as excited about the opportunity at G.E.A.R.," said Levrone. "Their products are of the highest quality and in keeping with my overall workout philosophy."

The initial G.E.A.R. rollout will be comprised of our SHOCK SERIES™:

G-Shock™ Pre-workout formula
E-Shock™ Intra-workout formula
MAXX Shock™ Post workout formulas

All SHOCK SERIES™ products utilize G.E.A.R.'s patent pending BEET DRIVE™ Technology.

Scalise said there is much more details to follow on the SHOCK SERIES™ and all products in the coming months with products on the shelves in the fall.

He said they intend to complete the LOI and be under contract with Levrone in early July.

For more information on G.E.A.R. visit:

About Limitless Venture Group Inc.

Located in Holbrook, New York Limitless Venture Group Inc is a full service brand development company specializing in beverage, supplement and healthy lifestyle products. Limitless Venture Group Inc has internationally recognized formulators, in house graphics department, in house web design team, and full support staff for marketing and distribution chain development. Limitless Venture Group Inc. proprietary product line consists of SLAM Infusination™ Limitless Body™, Limitless Health™, and G.E.A.R™.

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Contact Information

  • Contact:
    Peter Scalise III
    Limitless Venture Group Inc.