SOURCE: Body Glove

www.bodyglovewaves.com

October 21, 2009 09:12 ET

Body Glove Waves Crashes Into Amusement Industry Trade Shows

REDONDO BEACH, CA--(Marketwire - October 21, 2009) - Body Glove Waves, true surfing machines that allow people to surf anytime, anywhere, is debuting at three amusement industry tradeshows. Following a successful trip to the Euro Attractions Show in Amsterdam, Body Glove Waves heads to Orlando for the World Waterpark Association tradeshow Oct. 20-24 at booth #710. The team will then exhibit in Las Vegas at the world's largest amusement industry tradeshow, the International Association of Amusement Parks and Attractions Expo, Nov. 16-20 booth #4254.

Body Glove Waves, a joint effort between Body Glove and American Wave Machines, is poised to create a Body Glove "brandland" at venues such as arenas and theme parks. Body Glove, the world's leading and most trusted water sports brand, will help drive attendance and affinity to the waterpark or hotel/resort by delivering a completely immersive surfing experience. The Body Glove Waves system provides a variety of riding modes in one machine -- from a deep water standing wave ideal for bodyboarding to a surf training wave to a left or right-breaking barreling wave. In addition to the most versatile surfing machine on the market, part of the Body Glove Waves product offering will be joint promotional marketing opportunities, retail packages and surfing events. Packages will be introduced at the IAAPA Expo.

Body Glove Waves offers a new opportunity for waterpark and hotel/resort operators seeking a connection to surfing and its lifestyle. "Spreading our passion for surfing to people across the globe is our long term goal," said Robbie Meistrell, CEO of Body Glove International, LLC. "Surfing is so core to what we do and who we are. Body Glove Waves is an opportunity to weave the Body Glove brand into the waterpark or theme park property allowing consumers to absorb a brand experientially while providing a full range of revenue-generating packages for our amusement industry customers. Everyone is stoked; the wave rider, the venue operator and the Body Glove Waves team."

Body Glove Waves buyers will realize immediate return on investment by tapping into the Body Glove brand to provide surf lessons, surf clinics/refreshers, retail merchandise, and contests as additional sources of revenue.

To find out more about Body Glove Waves go to http://www.bodyglovewaves.com and www.bodyglove.com.

About Body Glove

Founded in 1953, Body Glove is a leading, worldwide watersports brand specializing in wetsuits, swimwear, clothing, footwear, accessories, and technology accessories. The company sponsors one of the most respected surf and wakeboard teams in the industry with such powerhouse names as pro surfers Dusty Payne, Gabe Kling, Mike Losness, Alex Gray and Holly Beck and wake boarders Rusty Malinoski, Shelby Kantar and Jeff McKee. Through Reef Check, SIMA's environmental fund, and the Surfrider Foundation, Body Glove works to preserve the purity of the waters it loves. Body Glove products are sold in the U.S. by a network of independent retailers. Body Glove is also sold in approximately 50 countries internationally.

Contact Information

  • Contact:
    Sarah Lalau
    Body Glove International
    310-374-3441
    Email Contact