January 09, 2013 10:00 ET

BODYARMOR SuperDrink™ Evolves Packaging and Adds Super Flavor: Fruit Punch

LOS ANGELES, CA--(Marketwire - Jan 9, 2013) - BODYARMOR SuperDrink™ announces today that they are beginning the new year with a pair of super enhancements: an evolved packaging look and an exciting new flavor addition -- Fruit Punch.

Fruit Punch becomes the sixth flavor in the BODYARMOR SuperDrink™ lineup, along with these delicious flavors: Tropical Citrus, Strawberry Banana, Orange Mango, Blueberry Pomegranate, and Raspberry Blueberry. Like the other flavors, Fruit Punch contains the brand's superior nutrition and hydration formula, which provides more than twice the electrolytes of the leading sports drink (with as much potassium as a banana and 10% coconut water), 100% daily value of antioxidant vitamins A, C, E and 200% daily value of B-vitamins.

The packaging evolution incorporates athlete feedback to include an "easy-open" top that allows for quicker, easier access during exercise or competition. The packaging also includes a slight visual evolution to offer a sleeker, more colorful design.

"We're confident our Fruit Punch will become a top selling item for BODYARMOR SuperDrink in 2013," said Mike Repole, Chairman, BODYARMOR SuperDrink™. "Fruit Punch is a perennial favorite among consumers on and off the field and BODYARMOR SuperDrink's Fruit Punch flavor beats any others on the market in delivering great taste and nutrition."

"Our evolved packaging enhances both the functionality and visuals behind BODYARMOR SuperDrink," said Lance Collins, Founder and CEO of BODYARMOR SuperDrink™. "Our new 'easy-open' top helps consumers everywhere enjoy BODYARMOR's superior nutrition and hydration. The new packaging visuals will help the brand gain shelf prominence to attract consumers to the superior benefits inside the bottle."

BODYARMOR SuperDrink ™ enters 2013 with its roster of professional athlete partners including baseball sensation Mike Trout and top gridiron stars Rob Gronkowski, LeSean McCoy, Jason Pierre-Paul and Ray Rice.

About BODYARMOR Nutrition, LLC: Award-winning entrepreneur and beverage industry veteran, Lance Collins, creator of FUZE® Beverage and NOS® Energy Drink (sold to the Coca-Cola Company in 2007) brings new innovation to the beverage marketplace with BODYARMOR SuperDrink™. Leadership includes Chairman Mike Repole, co-founder and president of vitaminwater® (also sold to Coca-Cola in 2007). Each bottle of BODYARMOR SuperDrink™ is formulated with Superior Nutrition and Superior Hydration. BODYARMOR SuperDrink™ has twice the electrolytes of the leading sports drink and is loaded with as much potassium as a banana, antioxidant vitamins A, C, and E, as well as B vitamins. BODYARMOR SuperDrink™ is sold by select convenience, natural foods, fitness, drug, and grocery retailers across the country.

Twitter: @DrinkBODYARMOR

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