SOURCE: Bogar Enterprises

February 21, 2007 08:00 ET

Bogar Enterprises, a Novelty Sign Company, Announces the Release of the ELVIS '68 Comeback Special Novelty Sign

LAS VEGAS, NV -- (MARKET WIRE) -- February 21, 2007 -- After much anticipation, Bogar Enterprises, LLC announces the release of the ELVIS '68 Comeback Special Novelty Sign in commemoration of one of Las Vegas' most beloved performers -- Elvis Presley. This novelty sign, which is licensed by Elvis Presley Enterprises, Inc., is a replica of the towering backdrop seen in Elvis' television special, popularly known as "The '68 Comeback Special," that first aired on December 3, 1968 on NBC.

The ELVIS '68 Comeback Special Novelty Sign is sure to become a collector's item for admirers of Elvis Presley and Las Vegas. The sign features red light emitting diodes (LEDs) that flash the name ELVIS in red lights just like the backdrop seen in the opening and closing segments of the television special. Bogar's replica adds a 43-second sound chip playing one of Elvis' most recognized tunes, "Don't Be Cruel."

"With the international popularity of Elvis and his association with Las Vegas, it was natural to create a novelty sign that would pay homage to both," said Bob McMonigle, Owner and President of the Las Vegas-based Bogar Enterprises, LLC. "The '68 Comeback Special is a milestone in Elvis' career as well as one of the greatest moments in rock music history and it deserves to be commemorated."

The ELVIS '68 Comeback Special Novelty Sign has a suggested retail price of $49.95 and can be purchased in casino gift stores, hotel gift stores, specialty stores and souvenir shops throughout Las Vegas. The novelty sign can also be purchased at Graceland and online at www.LVSignCo.com and in Shop Elvis on www.Elvis.com.

About Bogar Enterprises, LLC

Bogar Enterprises, LLC (www.LVSignCo.com) is a leader in the novelty sign business, creating souvenir products honoring icons recognized in Las Vegas and around the United States. Operated by Founder and President Bob McMonigle, Vice President Robin Roberts and Consultant Gary Wilkos, the company is internationally recognized for its Welcome to Las Vegas Sign replica. Since its debut nearly two years ago, the Welcome to Las Vegas Sign replica has become the most popular Las Vegas souvenir on the market, and voted the No. 1 souvenir by the Las Vegas Review-Journal in 2005 and 2006. Sold in retail outlets across the country and online all over the world, the original Welcome to Las Vegas Sign continues to gain popularity among consumers and celebrities alike and is now joined by the Welcome Viva Las Vegas Sign, the ELVIS '68 Comeback Special Sign, The VEGAS Sign and the Welcome to Las Vegas Night Light.

About Elvis Presley Enterprises, Inc.

Elvis Presley Enterprises, Inc. (EPE) is based in Memphis, with additional offices in Los Angeles. In addition to Graceland and its related attractions in Memphis, including the Heartbreak Hotel, EPE is aggressively involved in a worldwide licensing program, merchandising, music publishing, and television, film, video and Internet projects. For more information on EPE and Graceland, visit www.Elvis.com. EPE is a subsidiary of CKX, Inc., a publicly traded company listed on the NASDAQ National Market® under the ticker symbol "CKXE." Also visit www.ckx.com.

Contact Information

  • For additional information, please contact:
    Michelle Tsang
    Preferred Public Relations & Marketing
    (702) 254-5704
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