September 01, 2009 08:00 ET

BOKU Sets the Standard in Mobile Payments, Announces Arsenal of Online Games, Social Networking and Facebook Application Customers

Publishers Choose BOKU for High Conversion Rates, Sophisticated Technology and Coverage in 55 Countries

SAN FRANCISCO, CA--(Marketwire - September 1, 2009) - BOKU, Inc., the standard for online mobile payments, today announced an extensive group of merchants and publishers who have selected BOKU for its convenient, bank-grade payment solution. Spanning the social and casual gaming, social networking and application spaces, these companies use the BOKU™ service to sell digital goods and services to their global customers. The service allows over 1.8 billion potential consumers to shop online and purchase virtual goods and digital content easily and securely using their mobile phone.

In addition, BOKU announces it is going live in the next week with its payment service in Indonesia, New Zealand, Slovenia and Taiwan, bringing the company's global reach to 55 countries.

Continuing on its recent success, BOKU has attracted an impressive set of customers, including Aeria Games, Badoo, fatfoogoo, Gambit, Games-Masters (Cabal Online), HitGrab (MouseHunt), Hive7 (Knighthood), Hi5, IceBreaker, IGG, Jambool, K2Networks/GamersFirst, Meez, Offerpal, PageFad (Premier Football), Playfish, Slide, Sometrics, Super Rewards, TheBroth (BarnBuddy), Three Rings, TrialPay and WeeWorld with more going live soon.

These publishers have chosen BOKU as a complete, online payments solution that offers analytics reporting, flexible billing and pricing, fraud and security management and greater revenue opportunities to partners in the USA and worldwide. Additionally, the company's global reach, leading technology platform, seasoned executive team and tier one investors set it apart from all other players. Today, the company has over 1000 customers that use BOKU as their mobile payments provider of choice.

"After switching to BOKU for mobile payments on Meez, we saw a dramatic increase in revenue," said John Cahill, CEO of Meez. "BOKU is leading the charge in alternative payments methods and we're extremely satisfied with their offerings -- not only to Meez as a company, but to our customers, as well."

"We chose to add BOKU for mobile payments for our 6 million gamers to pay for virtual goods," said Vu Hoang, co-founder of Aeria Games. "BOKU is an important and growing part of our business worldwide. They have great conversion rates and customers are quick to choose it as a payment method because of its ease and simplicity."

"Mobile payments for digital goods is one of the fastest growing segments of mobility," said J. Gerry Purdy, Ph.D., VP & Chief Analyst, Mobile & Wireless at Frost & Sullivan. "BOKU is clearly one of the early winners in this fast growing market with impressive customer wins and millions of transactions per month. We see billions of digital assets being purchase via mobile phone in the next few years."

"Since our launch this summer, BOKU has seen a tremendously positive response from the publisher community worldwide," said Ron Hirson, Co-founder and Senior Vice President of Product Marketing for BOKU. "In addition to seeing impressive revenue growth for our customers, BOKU itself has seen strong growth as it continues to set the new standard in mobile payments and further expand its international reach."

Watch a demonstration of how easy and safe it is to pay using BOKU.

About BOKU:

BOKU is creating the standard for online payments using your mobile phone, making it easy to pay for digital goods and social experiences across the web. With a strong focus on reliability and security, BOKU's goal is to bring bank-grade payments technology and mobile users together on the web, creating a trusted, viable and accessible market for consumers, publishers and carriers alike. Based in San Francisco with offices in Europe, Asia and Latin America, BOKU reaches over 1.8 billion consumers worldwide, and is funded by leading Silicon Valley entrepreneurs and venture capitalists Benchmark Capital, Index Ventures and Khosla Ventures. For more information, please visit

BOKU and Pay by Mobile are registered trademarks or trademarks of BOKU, Inc., and/or its subsidiaries. All other brand names, product names, or trademarks belong to their respective holders. BOKU reserves the right to alter product offerings and specifications at any time without notice.

Contact Information

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