SOURCE: IO Circuit

December 19, 2012 08:30 ET

BOLDFACE Group, Inc. Licensing Company to Forbes #7 Most Powerful Celebrity

NOTE TO EDITORS: The Following Is an Investment Opinion Being Issued by the IO CIRCUIT

NEW YORK, NY--(Marketwire - Dec 19, 2012) - BOLDFACE Group, Inc. (OTCQB: BLBK) recently announced it is shipping Khroma Beauty by Kourtney, Kim and Khloe Kardashian to 4,500 Retail Stores in US.

BOLDFACE is a Santa Monica, California based celebrity beauty licensing company founded by beauty industry veterans focused on top tier entertainment and designer opportunities in the market. Kim Kardashian, listed on Forbes 2012 List of Most Powerful Celebrities, has launched a wide range of successful products including her well known television show, Keeping Up With the Kardashians.

In an article by SmartMoney titled Do Celebrity Endorsements Work?, it highlights that the Journal of Advertising Research looked at stock market valuation and sales data for a raft of athlete endorsements. The authors find that a company's stock goes up roughly a quarter of a percentage point, while a Harvard Business School study states ads of a celebrity of an endorsed company can go up as much as 20%.

Other active fashion and beauty stocks are Lululemon Athletica, Inc. (NASDAQ: LULU), Ulta Salon (NASDAQ: ULTA) and Estee Lauder (NYSE: EL).

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