Bombardier Aerospace
TSX : BBD.A
TSX : BBD.B

Bombardier Aerospace

October 07, 2011 22:25 ET

Bombardier Business Aircraft Names Frank Gehry as a Global Brand Ambassador

MONTREAL, QUEBEC--(Marketwire - Oct. 7, 2011) - Bombardier Aerospace, the world's leading business aircraft manufacturer, today welcomed highly acclaimed Frank Gehry as a Global aircraft brand ambassador. Gehry joins maestro Valery Gergiev and classical pianist Lang Lang in representing Bombardier Business Aircraft's flagship brand through the I Am Global campaign.

Frank Gehry's works are recognized worldwide as being among the most important works of contemporary architecture. His works include the titanium-covered Guggenheim Museum in Bilbao, the Cinémathèque française in Paris and the Walt Disney Concert Hall in downtown Los Angeles. His many projects around the world require him to travel extensively and remain productive while flying, making business aviation a natural fit for his lifestyle.

"Through his creativity, visionary thinking and ability to shape the way we see and experience our world and our environment, Frank Gehry is a true innovator in every sense," said Steve Ridolfi, President, Bombardier Business Aircraft. "His drive and passion to redefine the boundaries of architecture are parallel with our approach of designing technologically advanced aircraft and bringing them to market. Frank can truly say 'I Am Global' and we are delighted to have him on board."

Canadian-born, Gehry has won several awards during his illustrious career, including the Pritzker Architecture Prize, the Henry C. Turner Prize for Innovation in Construction Technology and a Gold Medal from the American Institute of Architecture in recognition of his significant body of work having a lasting influence on the theory and practice of architecture. The choice by 52 architectural experts of the Guggenheim Museum in Bilbao as the most important piece of architecture built since 1980 led Vanity Fair magazine to name him "the most important architect of our age" in July 2010.

"Each Global aircraft is like a work of art, and I can truly appreciate the design and craftsmanship that goes into building these amazing aircraft," said Mr. Gehry. "Form truly meets functional in these jets, and it is wonderful to be able to travel so efficiently and comfortably in an environment on-par with the best-designed spaces."

About the I Am Global campaign

The I Am Global initiative is a campaign founded on a commitment to world leaders that they may continue their life mission uninterrupted and without compromise. Through the campaign, Bombardier supports the chosen foundation of each Global ambassador in order that they may continue their drive for positive change.

Bombardier is the business aviation industry's leading manufacturer. Its portfolio of 11 models of business aircraft, among the industry's largest and most comprehensive, includes the legendary Learjet, world-renowned Challenger and industry-leading Global jet families. Bombardier's business aircraft are supported by Bombardier Customer Services, a leader in aftermarket service and support with a global service network consisting of 65 maintenance facilities in 27 countries, and ten parts depots on five continents. Bombardier has nearly 190 field service and support staff deployed internationally and is also the only jet manufacturer providing pilot and technical training on its aircraft, with a network of nine facilities worldwide.

About Bombardier

A world-leading manufacturer of innovative transportation solutions, from commercial aircraft and business jets to rail transportation equipment, systems and services, Bombardier Inc. is a global corporation headquartered in Canada. Its revenues for the fiscal year ended January 31, 2011, were $17.7 billion, and its shares are traded on the Toronto Stock Exchange (BBD). Bombardier is listed as an index component to the Dow Jones Sustainability World and North America indexes. News and information are available at www.bombardier.com or follow us on Twitter @Bombardier.

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