Bombardier Aerospace

TSX : BBD.A
TSX : BBD.B


Bombardier Aerospace

February 11, 2014 01:00 ET

Bombardier Expands Presence in Asia-Pacific with New Commercial Aircraft Regional Support Office and Enhanced Sales and Marketing Team

- New office in Singapore, fifth to support Commercial Aircraft operators in the China and Asia-Pacific region

- Introduction of newly-joined China and Asia-Pacific sales region

SINGAPORE, SINGAPORE--(Marketwired - Feb. 11, 2014) - Bombardier Aerospace announced today the opening of its newest Regional Support Office (RSO), geared at providing support to commercial aircraft operators in Singapore and the rest of the South East Asia region. The new Singapore office is the 18th Bombardier RSO to open outside North America. It complements a large service and support network, which anchors Commercial Aircraft's sales and marketing team and targets the growing number of Bombardier commercial aircraft customers in the newly-merged sales region of China and Asia-Pacific.

"With more than 300 CRJ and Q-Series fleet in operation or on order in the greater China and Asia-Pacific region, our customer base counts on Bombardier support teams embedded locally," said Todd Young, Vice President, Customer Services and Support, Bombardier Commercial Aircraft. "By centralizing our technical expertise and operations support in Singapore, we will significantly bolster our response times, create more efficient local decision making abilities, and most importantly build lasting partnerships to ensure efficient operations of Bombardier commercial aircraft within the South East Asia region."

Over the last two years, Bombardier has made great strides in the regionalization of its customer services network, as well as its Commercial Aircraft's sales and marketing teams - more than doubling the teams worldwide. The regions that experienced the most growth are China/North Asia, which is led out of the Shanghai, China office, and the Asia-Pacific region managed primarily out of the Singapore sales office.

In order to establish the worldwide sales vision and more efficiently manage the sales strategies required for success, Bombardier Aerospace also announced the appointment of Andy Solem as Vice President, Sales, China and Asia-Pacific to lead the newly-joined region. Torbjorn Karlsson, Regional Vice President, Sales, Asia-Pacific continues to lead the sales and marketing teams based in Singapore, India and Australia. Mr. Solem is based in the Shanghai office and Mr. Karlsson is based in the Singapore office. Additional alignments and appointments in the China and Asia-Pacific sales and marketing teams will be made in the near future.

"As we move towards entry-into-service and production of our CSeries aircraft and continue with the ongoing placement and support of the CRJ NextGen aircraft and Q400 NextGen aircraft in both new and existing markets, Bombardier Commercial Aircraft's regional sales and marketing team is now realigned and ideally positioned in both Singapore and Shanghai to provide industry-leading solutions to current and prospective customers," added Andy Solem, Vice President, Sales, China and Asia-Pacific, Bombardier Commercial Aircraft. "As demand for commercial aircraft continues to accelerate in Asia, we are pleased to demonstrate the growing importance of this dynamic market as we further strengthen our presence in the region and join the China and Asia-Pacific teams."

More about the Singapore RSO

The Singapore RSO was chosen as the central point for the customer services team within the Asia-Pacific region and is located alongside Bombardier Commercial Aircraft's regional Asia-Pacific sales office. The new RSO office will be led by the Director of Customer Support - Asia-Pacific, and will include a team of an RSO Manager, one Customer Support Account Manager (CSAM), one Field Service Representative (FSR), one RSO Administrative Assistant and the Manager of the Airline Services Analysis team supporting the region. As the commercial aircraft fleet grows, Bombardier will continue to explore expanding its RSO's capabilities and staff.

The Singapore RSO will also work in close collaboration with Bombardier's 24/7 Customer Response Centre (CRC), maintenance network of wholly owned service centres and authorized service facilities (ASFs), as well as its network of parts hubs, depots, and component, repair and overhaul facilities to provide the highest level of support to customers.

Bombardier has been actively expanding its support network to bring services closer to its growing international customer base. This new addition is a part of a network that now has a total of 21 RSO locations in countries such as Australia, Brazil, China, Germany, India, Japan, Russia, South Africa United Arab Emirates, United Kingdom, United States of America, and Singapore.

About Bombardier

Bombardier is the world's only manufacturer of both planes and trains. Looking far ahead while delivering today, Bombardier is evolving mobility worldwide by answering the call for more efficient, sustainable and enjoyable transportation everywhere. Our vehicles, services and, most of all, our employees are what make us a global leader in transportation.

Bombardier is headquartered in Montréal, Canada. Our shares are traded on the Toronto Stock Exchange (BBD) and we are listed on the Dow Jones Sustainability World and North America Indexes. In the fiscal year ended December 31, 2012, we posted revenues of $16.8 billion. News and information are available at bombardier.com or follow us on Twitter @Bombardier.

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