BOMBARDIER TRANSPORTATION
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BOMBARDIER TRANSPORTATION

October 04, 2011 10:00 ET

Bombardier Wins Marketing and Communications Award

Bombardier PrimoveCity e-mobility solution is honoured for outstanding excellence in public transportation advertising, marketing, and communications

BERLIN, GERMANY--(Marketwire - Oct. 4, 2011) - Bombardier Transportation has won a Grand Prize Award for the promotion of its BOMBARDIER PrimoveCity solution in the American Public Transportation Association (APTA) 2011 Annual AdWheel Award competition.

Bombardier's PrimoveCity contactless power transfer solution addresses the current range and recharging constraints of all types of electric vehicles. Applications include trams, buses, trucks and cars. It is based on BOMBARDIER PRIMOVE technology, which provides wireless, emission-free mobility by charging vehicles without the need for plugs or cables via inductive power transfer from a system in the ground. No other solution provides comparable benefits of dynamic charging, power, flexibility, safety and intermodality.

"Recipients of this esteemed award represent creativity to the highest standards in public transportation marketing and communications," said APTA President William Millar. "The AdWheel Award recognizes successful delivery of innovative and engaging public transit communications."

"This award proves the public appeal of our innovative products," said Jérémie Desjardins, head of the PrimoveCity program at Bombardier Transportation on receiving the award. "The same creativity that guides us in thinking and designing our cutting-edge technology solutions also drives us in promoting them to the public and our customers all over the world."

Nearly 600 entries competed in this year's AdWheel Award competition. The awards were presented at a special ceremony on Monday, October 3 in New Orleans, USA, as part of APTA's 2011 Annual Meeting & EXPO.

To watch Bombardier's promotional video for PrimoveCity online, follow this link: http://www.youtube.com/watch?v=mg-bW1qX0Gk

About Bombardier Transportation

Bombardier Transportation, a global leader in rail technology, offers the broadest portfolio in the rail industry and delivers innovative products and services that set new standards in sustainable mobility. BOMBARDIER ECO4 technologies – built on the four cornerstones of energy, efficiency, economy and ecology – conserve energy, protect the environment and help to improve total train performance. Bombardier Transportation is headquartered in Berlin, Germany and has a presence in over 60 countries. It has an installed base of over 100,000 vehicles worldwide.

About Bombardier

A world-leading manufacturer of innovative transportation solutions, from commercial aircraft and business jets to rail transportation equipment, systems and services, Bombardier Inc. is a global corporation headquartered in Canada. Its revenues for the fiscal year ended January 31, 2011, were $17.7 billion, and its shares are traded on the Toronto Stock Exchange (BBD). Bombardier is listed as an index component to the Dow Jones Sustainability World and North America indexes. News and information are available at www.bombardier.com or follow us on Twitter @Bombardier.

Note to Editors

For news releases, related material and photos, visit our media centre at www.bombardier.com/en/transportation/media-centre.

Follow Bombardier Transportation on Twitter @BombardierRail.

BOMBARDIER, PrimoveCity, PRIMOVE and ECO4 are trademarks of Bombardier Inc. or its subsidiaries.

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