Bombay Sapphire

Bombay Sapphire

August 25, 2011 12:43 ET

Bombay Sapphire Presents the 'Bombay Sapphire Imagination Series'

A Programme of Specially Commissioned Imaginative Evenings Out

LONDON, UNITED KINGDOM--(Marketwire - Aug. 25, 2011) -

Editors Note: There are 2 videos and 8 photos associated with this press release.

This Summer Bombay Sapphire, the iconic gin infused with imagination, launched the Bombay Sapphire Imagination Series, an exclusive series of events and partnerships in collaboration with the most pioneering creatives in the UK.

From its beginnings, Bombay Sapphire has broken the conventions of gin through the power of imagination – from its innovative recipe and unique distillation process to its statement blue bottle and new cocktail creations. Following this re-imagination of gin Bombay Sapphire has set out to inspire evenings out which are infused with imagination – encouraging a break with the norm and a drive to find the unexpected and most imaginative evening experiences through a series of events.

Marking the launch of the Bombay Sapphire Imagination Series the first event saw a literati-infused evening with London's original and best literary nightclub, Book Slam at Shoreditch Village Underground on Thursday 4 August 2011. The co-curated evening fused improvised readings, performance and music from well-known and up-and-coming poets, writers and performers - including Joe Dunthorne, Ross Sutherland, Francesca Beard, Jeremy Dyson, Eska and Daniel Pemberton - with inspirational cocktails and unexpected interactive activities, it delivered guests a truly re-imagined evening with a difference.

Breaking the norms of an evening out, Bombay Sapphire and Book Slam presented a modern day Gin Palace theme, which historically housed famous poets and authors who would converse on the world of literature whilst enjoying a tipple. From the dressing of the venue to the line up of performers, Bombay Sapphire and Book Slam let their creativity go wild, taking inspiration from world influencers and the ancient art of performance, with a literary and musical touch. Guests enjoyed bespoke Bombay Sapphire Twisted Gin & Juice cocktails – a refreshing summer cocktail created with Bombay Sapphire, cloudy apple juice, elderflower and mint infusion, in keeping with the literati-infused nightclub theme. Classic Bombay Sapphire cocktails - Bombay Sapphire Collins, Bombay Sapphire Bramble and Bombay Sapphire Ultimate G&T - were also available throughout the night.

Whilst sipping cocktails at the Bombay Sapphire Imagination Bar guests listened to clever improv artists, who created unexpected and original on the spot poetry and rhymes. The night's performances drew parallels between old and new worlds, taking a fresh approach to ancient poetry and classic readings, including a specially-penned poem written by Joe Dunthorne and Ross Sutherland on the evening inspired by the audience's reaction to the John Keats poem 'Bright Star, Would I were as Steadfast as Thou Art'.

The second event in the series took place on Thursday 18 August at Shoreditch Studios, showcasing a multi-sensorial journey of discovery with the renowned Rebel Dining Society, pioneers of creative, interactive and immersive tasting experiences.

Inspired by a sensory tale of exploration and the finest botanicals from around the world, the evening presented an unexpected voyage of imagination, in a world full of colour, taste and theatre – delivering guests a re-imagined evening with a difference. The Rebel Dining Society are known for pushing the boundaries of fine dining, bringing together the elements of food, drink and music to stimulate all the senses. The co-created evening with Bombay Sapphire and Rebel Dining Society was based around an intriguing quest to the find the Alchemist's Paradise, a unique adventure of five taste sensations, inspired by the exotic infusion of botanical ingredients found within Bombay Sapphire gin.

On arrival guests were handed a passport to the Bombay Sapphire and Rebel Dining Society journey of imagination, passing through five unique experiences to unlock entry to the Alchemist paradise, which showcased inspiring molecular mixology at its finest. Each adventure offered an interactive taste experience, seeing guests create a cocktail of bubbles, bringing a ballerina to life and flying through edible fog – engaging all the senses and offering a taste of true inspiration.

Once guests completed the journey they enjoyed the bespoke Bombay Sapphire Lemon and Almond Haze cocktail – a sky-blue blend of Bombay Sapphire, almond milk, zesty lemon juice and essence of Moroccan orange flower, crowned with a pillow of lemon cloud bubbles – at the Bombay Sapphire Imagination Bar whilst enjoying music by the house DJ. Other Bombay Sapphire cocktails – the Bombay Sapphire Aviation, Bombay Sapphire Ultimate G&T Bombay Sapphire Pego Club and Bombay Sapphire Summer Twist – were available throughout the evening.

To see photographs and films from the Bombay Sapphire Imagination Series events and for upcoming events and news infused with imagination, visit Bombay Sapphire's Facebook page:

As part of Bombay Sapphire's infused with imagination additional event programme, the gin brand is offering visitors to the V&A Friday Late with Mastercard Summer Camp Season a unique experience on Friday 26 August and Friday 20 September 2011 with the specially created Bombay Sapphire Imagination Bar and cocktail menu.

The Bombay Sapphire Imagination Bar has been designed to intrigue and inspire visitors of the V&A. From a distance the bar appears Victorian in style with wood features and beautifully etched mirrors; however, all is not what it seems. As guests draw closer they will see that the front of the bar is actually a trick of light and the panels start to deconstruct. From this unexpected façade, expert mixologists will create imaginative summer cocktails for guests to explore.

The V&A Friday Late Summer Camp spans three Friday Late events in July, August and September and offers the chance for Museum visitors to learn new skills, take part in master classes, workshops, games and talks for free.

The Bombay Sapphire Imagination Bar will be situated in the V&A's John Madejski garden.

For further information and images, please contact Jenna McDavitt or Nicola Jones APR Communications on 020 7351 2227 or email and

Enjoy Bombay Sapphire responsibly.

® BOMBAY SAPPHIRE, the BOMBAY SAPPHIRE bottle design and device are registered trademarks.

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