SOURCE: Bona Coffee Holdings Corp.

November 19, 2010 09:45 ET

BoNa Coffee Company Moves Forward as New BCHC CEO Announces Brand Expansion Plans

NEW YORK, NY--(Marketwire - November 19, 2010) - (PINKSHEETS: BCHC) -- Today, newly appointed Chief Executive Officer Candace Schmidt announces plans to expand the BoNa Coffee brand in the United states via a three-fold strategy that Ms. Schmidt has discussed to disclose as her term progresses. The strategies focus primarily on Digital Operative Marketing where potential joint ventures can be pursued along with the continuous domestic approach that is solely company-owned. The company foresees this as a cost-effective yet highly proven way of getting BoNa Coffee known worldwide through the success of currently existing brands that have pursued the digital super highway sales and marketing route. BoNa Coffee sees this as a fantastic opportunity towards reaching its main goal: that is, to deliberately grow and evolve.

"One of the factors that played a vital role in this forward moving pursuit is our partnership with licensed distributors that have made it easier for BoNa Coffee to push through with importing of its most favored coffee. Their support is overwhelming combined with our newly appointed marketing team," said new CEO/President, Candace Schmidt.

As of date, establishments and different individuals have taken on steps to do product testing and taste tests as samples were sent for next year's onslaught. This is a vital stage for BoNa Coffee's development in relative aspects supporting their product.

Ms. Schmidt adds, "We are very confident that our Coffee is going to make it in the U.S. mainstream market. Our 'Smoother than Sumatra ™' blend has a rich, well bodied, never bitter after taste with caramel undertones that taste like no other coffee."

BoNa Coffee Holdings Corporation is a diversified holdings company incorporated in the state of New York.

Our acquisitions include BoNa Coffee Company, a gourmet coffeehouse brand; Bohemian Nation Trading Corporation, an import/export furniture and jewelry retail company; Serenity Land Development and Property Management Corporation; and Ayurveda Medical Spa and Wellness Corp., operators of Sujiivana Salon and Sujiivana Day Surgery and Spa.

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