SOURCE: Bonfire Productions Inc.

August 18, 2009 18:02 ET

Bonfire Productions to Expand Ice Mobile Streaming Offering Through SMS Communications

CARSON CITY, NV--(Marketwire - August 18, 2009) - Bonfire Productions (OTCBB: BNFR) ( has announced that the company will expand the Ice Mobile ( offering to allow global SMS communications across three forms of delivery: Text, MMS and WAP Push.

In the current market, SMS services are not an affordable and accessible communications solution for the majority of businesses due to its high price tag and the technical challenges associated with its implementation. Through a global platform build-out, the Ice Mobile will seek to broaden the SMS market by offering improved speed, efficiency, and effectiveness of communication that is both affordable and profitable.

Bonfire Productions anticipates the new SMS capabilities to further enhance the Ice Mobile global appeal of the product offering, as the technology is readily compatible with any GSM carrier. While other mobile technology devices provide only archived streaming clips, the Ice Mobile provides the user with live continuous streaming media content disseminated at broadcast quality. Moreover, the device features a "click-to-broadcast" live point to multipoint media dissemination between one Ice Mobile device and another Ice Mobile device or to the Internet.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This release contains forward-looking information. Statements that are not descriptions of historical facts are forward-looking statements provided under the "safe harbor" protection of the Private Securities Litigation Reform Act of 1995. These statements are made to enable a better understanding of our business, but because these forward-looking statements are subject to many risks, uncertainties, future developments and changes over time, actual results may differ materially from those expressed or implied by such forward-looking statements. Examples of forward-looking statements are statements about anticipated financial or operating results, financial projections, business prospects, future product performance and other matters that are not historical facts. Such statements often include words such as "believes," "expects," "anticipates," "intends," "plans," "estimates" or similar expressions.

We do not undertake any obligation to update any forward-looking statements in this report or in any of our other communications, except as required by law, and all such forward-looking statements should be read as of the time the statements were made, and with the recognition that these forward-looking statements may not be complete or accurate at a later date.

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    Bonfire Productions