SOURCE: Bonfire Productions Inc.

August 24, 2009 09:00 ET

Bonfire Productions Nears Agreement for Ice Mobile Global SMS Build-Out; Will Target High-Growth International Markets Alongside Domestic Market

CARSON CITY, NV--(Marketwire - August 24, 2009) - Bonfire Productions (OTCBB: BNFR) ( has announced that the company is nearing a definitive agreement that will expand the Ice Mobile offering through a global SMS platform build-out, allowing Bonfire to target several explosive emerging markets.

Bonfire expects the global messaging market to nearly double in size to USD 224 billion by 2013, and expects an SMS messaging division to produce substantial revenues within 90 days. Through a global platform build-out, the Ice Mobile will seek to broaden the SMS market by offering improved speed, efficiency, and effectiveness of communication that is both affordable and profitable through the delivery of global SMS messaging across three forms of delivery: Text, MMS and WAP Push.

By bundling mobile messaging with mobile payment, mobile advertising and mobile applications, Bonfire Productions anticipates the new SMS capabilities to further enhance the global appeal of the Ice Mobile product offering. While all of these offerings are planned to be made available in the domestic market, Bonfire Productions has also identified several high-growth international markets for the first launch of the fully-bundled Ice Mobile device, and is in the process of aligning with international partners for this purpose.

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This release contains forward-looking information. Statements that are not descriptions of historical facts are forward-looking statements provided under the "safe harbor" protection of the Private Securities Litigation Reform Act of 1995. These statements are made to enable a better understanding of our business, but because these forward-looking statements are subject to many risks, uncertainties, future developments and changes over time, actual results may differ materially from those expressed or implied by such forward-looking statements.

These forward-looking statements are based on the information that was currently available to us, and the expectations and assumptions that were deemed reasonable by us, at the time the statements were made. We do not undertake any obligation to update any forward-looking statements in this report or in any of our other communications, except as required by law, and all such forward-looking statements should be read as of the time the statements were made, and with the recognition that these forward-looking statements may not be complete or accurate at a later date.

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