SOURCE: Bonfire Productions Inc.

September 01, 2009 09:00 ET

Bonfire Productions to Target Explosive Mobile Advertising Arena With Ice Mobile Global SMS Build-Out; Propelled by Enhanced Metrics

CARSON CITY, NV--(Marketwire - September 1, 2009) - Bonfire Productions (OTCBB: BNFR) ( has announced plans to target the explosive global mobile advertising arena through the previously announced Ice Mobile Global SMS Build-Out. The company believes that the ability to provide enhanced metrics will propel this offering.

Bonfire expects global mobile advertising spending to surpass $19 billion by 2012, with the sector roughly divided into three areas that will be covered by the company's new Global SMS offering: mobile message advertising, mobile display advertising and mobile search advertising. The Global SMS Build-Out will also enable more complete metrics to be supplied to clients and partners, allowing for a refinement of both targeted message delivery and overall evaluation of mobile campaigns.

Currently, SMS services are not an affordable and accessible communications solution for the majority of businesses due to the high price tag and the technical challenges associated with its implementation. Through a global platform build-out, the Ice Mobile will seek to broaden the SMS market by offering improved speed, efficiency, and effectiveness of communication that is both affordable and profitable through the delivery of global SMS messaging across three forms of delivery: Text, MMS and WAP Push. Bonfire's plans to provide enhanced metrics along side the global SMS messaging offering is expected to surpass what to currently available to a large portion of the global market for these services.

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