SOURCE: Trek Bicycles

February 17, 2006 07:00 ET

Bontrager a Key Part of Discovery Team's Winning Ways

WATERLOO, WI -- (MARKET WIRE) -- February 17, 2006 -- Bontrager Wheelworks and Components, a US based bicycle equipment manufacturer founded by California native Keith Bontrager, supplies performance equipment to the Tour de France winning Discovery Channel Pro Cycling Team.

Bike racing is a sport that relies equally on an athlete's physical ability and their equipment quality. Man and machine come together in harmonious synergy. Bontrager Wheelworks and Components have worked closely with Lance Armstrong and his team in developing innovative equipment to win the world's biggest races.

The equipment that Bontrager supplies to the team is handmade in the USA at their Wisconsin factory. The design originates in the home of Santa Cruz resident, company founder Keith Bontrager. This equipment uses the latest materials, including carbon fiber, and innovative designs, including the unique paired spoke wheel technology.

Bontrager equipment will play a crucial role in the Discovery Team's attempt to win the inaugural Tour of California. Contact the company to learn more about the equipment and the company's California heritage.

In 1980 Keith Bontrager started his custom bicycle design and manufacturing business in his in-laws' garage. The operation grew from a one-man shop to a small factory until its purchase by Trek Bicycle Corporation in 1995. Bontrager components have earned the reputation as a manufacturer of lightweight, extremely durable wheel systems and components. For more information about Bontrager Wheelworks and Components visit

Contact Information

  • Contact:
    Ryan Atkinson
    Bontrager Assistant Brand Manager
    (920) 478-2191 ext 12016
    Email Contact