October 14, 2008 08:00 ET Featured on CNBC

First Online Book Rental Service Also Wins WebAward

SAN JOSE, CA--(Marketwire - October 14, 2008) -, the first online book rental service, was featured recently on business cable network CNBC. During the segment called "One Bright Idea," founder and CEO, Colin Barceloux, talked about the market need for online textbook rentals and students' response to the service.

The CNBC feature interviews students about why they are turning to online textbook rentals, the ease of access and the painless alternative to campus bookstore lines and cost.

"We created because of our personal experience. Today, the market validation for our concept, combined with our frugal operating model, has positioned to address what we anticipate will be a burning need due to current financial stress across the country," said Colin Barceloux. also was recognized by the Web Marketing Association with a WebAward for Outstanding Achievement in Website Development. As stated by the Web Marketing Association, "The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web."


Founded in 2006, is the first online book rental service. replaces traditional bookstore sales with online book rentals for students at schools throughout the nation. Flexible rental periods and a hassle free return process save customers up to 75% off retail price. These savings, along with a large title selection, five convenient rental periods, and free return shipping spur the question Why Buy When You Can Rent?® Located in San Jose, California, is a Santa Clara County certified green business.

Contact Information

  • Contact:
    Laura Sneddon
    Ecommerce Marketing Manager
    Email Contact
    408-850-9657 x1


Keyword Cloud

View Website