SOURCE: BookShout!

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October 21, 2014 12:14 ET

BookShout! Introduces New "Read on Kindle™" Feature

New Technology Allows Readers to Purchase Ebooks on BookShout! and Read on Kindle™ -- Offers Publishers and Authors Alternative for Reaching Readers

NEW YORK, NY--(Marketwired - October 21, 2014) - BookShout!, best known for developing new sales channels for publishers and authors, recently announced their newest "buy it on BookShout! -- read it on Kindle" functionality, which offers partners another way to set up sales and marketing campaigns that allow readers to buy ebooks from any BookShout!-powered site, and read the content on their Kindle™ device or in their Kindle™ app.*

At a time when publishers and authors are in the throes of negotiating new terms of sale, pricing, and more, this feature offers a welcome alternative, putting the content creator in the driver's seat. Leveraging the online retailer's "Send to Kindle" service, BookShout! offers readers the option to easily purchase an ebook on BookShout! and send it to their Kindle, without any complicated side-loading or confusion, while still delivering key purchase data to the publishing partner. 

BookShout! works with more than 2000 publishing partners including many of the world's largest publishers. BookShout!'s native iOS and Android apps, as well as their HTML5 mobile and web reader, ensure ebook accessibility on all the latest devices -- and now, partners have the option to allow readers to push their content directly to the Kindle device if they so choose.

"Our policy has always been to better serve and empower our partners by offering alternatives to business as usual," said Jason Illian, the CEO of BookShout! "If our partners -- publishers, authors, retailers or readers -- want their content to be readable on all Kindle devices, we can make that happen."

"It is refreshing to work with a company that is looking out for the best interests of both the authors and the readers," stated Erik Qualman, bestselling author of Socialnomics and What Happens in Vegas, Stays on YouTube. "BookShout is innovating so that we can sell, interact and measure the success of our ebooks. Most author and publishers will greatly appreciate that."

In addition to gathering sales data, partners can also begin to build an audience, create unique promotional campaigns, and re-market to their biggest fans. BookShout! is helping partners "close the loop" and learn more about the end user, which has been impossible with other ebook retail outlets to date.

For more information or to participate in this program, please contact Libby Jordan at libby@bookshout.com.

About BookShout! 
BookShout! is a direct-to-consumer ebook platform focused on creating new sales channels and powering ebook sales from nearly any website. BookShout! is the market leader in special and bulk sales, creative promotional campaigns, and digital marketing. BookShout! is accessible on all the latest devices, including iPad, iPhone, Android, Kindle Fire HD, Nook HD/HD+ or the web. For more information, please visit www.bookshout.com.

*Amazon, Kindle, Fire and all related logos are trademarks of Amazon.com, Inc. or its affiliates.

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