SOURCE: BookSwim Corporation

November 15, 2007 07:58 ET

BookSwim Rental Plants Trees for Holiday Gift Purchases

MONROE, NJ--(Marketwire - November 15, 2007) - BookSwim.com, the premier online book rental service for hardcovers and paperbacks, today launched a Holiday Gift Card Program to sponsor the planting of holiday evergreen trees through the help of tree replanting service Eco-Libris, a service that balances out books by planting trees. For every online gift card purchased at BookSwim.com for any amount during the 2007 holiday gift season, BookSwim promises the planting of a new Holiday evergreen tree in various reforestation projects throughout the world

"About 20 Million trees are cut down annually for virgin paper used in the production of books sold in the U.S. alone," says Raz Godelnik, Eco-Libris' CEO, whose organization serves environmental betterment this Holiday Season through balancing out virgin paper used in book printing production by allowing readers to sponsor tree plantings for the books they own.

"When given as Chanukah and Christmas gifts, every BookSwim gift card purchased will balance out the printing of non-rented books by planting a tree through EcoLibris.net," says chief marketing officer George Burke.

"Book rental gift cards make great last minute gifts for parents, for seniors who may not be able to make it to the bookstore or library, kids who need a constant supply of fresh books, and of course friends and coworkers. And now, the Holiday gift giver can be proud of the dual nature of the honorable gifts of both reading and replenishing nature."

BookSwim's book rental model is the ideal distribution schema for environmentally conscious readers. "Renting a book instead of purchasing means that less paper is consumed and, ultimately, less trees are cut down," says chief operating officer, Shamoon Siddiqui.

All trees will be tallied by the beginning of January and will be planted through Eco-Libris planting partners in depleted forests throughout 2008.

ABOUT BOOKSWIM CORPORATION

BookSwim (http://www.bookswim.com), established June 2006, is the first full-service online paperback and hardcover book rental library club allowing subscribers to rent books shipped directly to their door with no late fees and free shipping. The company is based in Monroe, NJ but offers book rental service nationwide ranging from hardcover new release novels to classics, nonfiction bestsellers to children's books. Book club subscription plans range from under $15 to $36 per month and allow up to 11 books borrowed out at a time and returned in a pre-paid bag, but members are given the option to buy.

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