SOURCE: Boom Broadcast & Media Relations

Boom Broadcast & Media Relations

March 14, 2016 10:07 ET

Boom Broadcast Distributes New PSAs From Joyful Heart Confronting the Myths and Societal Attitudes Associated With Male Survivors of Childhood Sexual Abuse

DENVER, CO--(Marketwired - Mar 14, 2016) - Boom Broadcast & Media Relations is partnering once again with the Joyful Heart Foundation to distribute a pair of moving public service announcements that speak to the societal attitudes facing male survivors of childhood sexual abuse. The PSAs were produced by Joyful Heart and 1in6 -- in partnership with Viacom -- as part of the leading role they have played to bring visibility to NO MORE, a public awareness movement focused on ending domestic violence and sexual assault.

"We are proud to partner with the Joyful Heart Foundation to help extend the reach of this sensitive issue. It's not an easy topic to talk about, but the isolation and stigma associated with men who have experienced sexual abuse and assault is devastating," said Joan Winkler, partner Boom Broadcast & Media Relations.

The two :30 second PSAs, geared towards starting conversations that engage and raise awareness about men who have experienced domestic violence and sexual assault, are currently being distributed by Boom to television stations and networks to air for the next 12 months. The National Broadcasters Association in cooperation with Boom is also supporting the campaign by making these impactful PSAs available to all television stations for preview and download on Spot Center.

The PSAs were directed by Joyful Heart's Founder and President Mariska Hargitay, developed in partnership with Y&R Executive Creative Director/Writer Rachel Howald, and photographed by world-renowned photographer Timothy White and feature such notables as Andre Braugher, Anthony Edwards, Blair Underwood, Chris Meloni, Courteney Cox, Dann Florek, Danny Pino, Dave Navarro, Debra Messing, Dwayne Allen, Hilary Swank, Ice-T, Jemima Kirke, Keshia Chanté, Marcia Gay Harden, Mariska Hargitay, Mark Herzlich, Mary J. Blige, Max Joseph, Natasha Lyonne, Nick Lachey, Peter Hermann, Samantha Ronson, Sophia Bush, Sway Calloway, Tate Donovan, and Tim Gunn.

About Boom Broadcast & Media Relations
Boom Broadcast & Media Relations creates and distributes news and public awareness content to television, radio and online media outlets. With offices in Colorado and New Jersey, the women-owned business provides clients with strategic planning, execution and distribution of broadcast news, event and cause related content. Campaigns include detailed tracking and reporting of all content that includes: news packages, satellite, radio and internet media tours, Public Service Announcements and online video content.

About the Joyful Heart Foundation
Founded by Law & Order: SVU actor, director and producer, and advocate Mariska Hargitay, the Joyful Heart Foundation works to heal, educate and empower survivors of sexual assault, domestic violence, and child abuse, and to shed light into the darkness that surrounds these issues. www.joyfulheartfoundation.org

About 1in6
The mission of 1in6 is to help men who have had unwanted or abusive sexual experiences in childhood live healthier, happier lives. Its mission also includes serving family members, friends, and partners by providing information and support resources on the web and in the community. www.1in6.org

About Viacom
Viacom is home to premier global media brands that create compelling television programs, motion pictures, short-form video, apps, games, consumer products, social media and other entertainment content for audiences in more than 160 countries and territories. Viacom's media networks, including MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, Comedy Central, TV Land, SPIKE, Tr3s, Paramount Channel and VIVA, reach approximately 700 million households worldwide. Paramount Pictures, America's oldest film studio, is a major global producer and distributor of filmed entertainment. www.viacom.com

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