October 13, 2009 09:30 ET

Boomi and Model Metrics Team to Maximize Value of CRM Applications for Global Forex

Boomi's Easy-to-Use Integrations Lower Costs, Mitigate Risk & Provide Real-Time Analysis

BERWYN, PA and CHICAGO, IL--(Marketwire - October 13, 2009) - Boomi, the market and technology leader for on-demand integration, and Model Metrics, a top provider of cloud computing services for the enterprise, today announced that they have helped Global Forex to seamlessly centralize its customer data from disparate systems, lowering costs and improving client service.

Led by Model Metrics, Global Forex, a leading financial services company, was able to utilize Boomi AtomSphere, the industry's first integration Platform-as-a-Service, to integrate customer data from its customer-facing web services to Salesforce CRM. Global Forex chose Boomi because of its ease-of-use, speed of implementation, cost effectiveness and the advantage of being connected to the AtomSphere network.

"Using Boomi has driven incredible results not only for the sales team at Global Forex, but undoubtedly for the company at large because of the value of having a single dashboard of customer data," said Tom Fox, Salesforce Operations Manager, Global Forex. "With AtomSphere, we were able to eliminate 95% of our previous ongoing integration costs and we now have a completely transparent platform that allows us to analyze customer data in real-time. The ROI from working with Boomi was immediately apparent."

Cloud services expert Model Metrics implemented the project between Boomi and Global Forex. Model Metrics plugged into Boomi AtomSphere to migrate data from Global Forex's web services and on-premise applications to Salesforce CRM.

"Boomi has been a trusted provider of cloud integration solutions to our clients because the company's platform is reliable, highly scalable and allows us to easily connect to a variety of popular business applications," said Adam Caplan, Chief Executive Officer of Model Metrics. "Boomi AtomSphere was critical in allowing us to help Global Forex achieve its data integration goals."

Integrating data between Global Forex's previous applications involved thousands of transactions managed by Excel spreadsheets and transferred manually between systems -- a process that drained resources and prohibited in-depth analysis and planning.

Results of Boomi's work with Global Forex include:

--  A 95% reduction in integration maintenance costs
--  Immediate Web access to a 360-degree view of all integration processes
    from any location via a web browser
--  The ability to pinpoint and independently resolve errors within 2 - 4
    hours, a process that previously took an average of 2 weeks and
    approximately $5,000 in technical resources to fix
--  Reports generated in 5 minutes via Boomi AtomSphere, which previously
    took one full business day

"Global Forex and hundreds of other businesses have reported significant cost efficiencies by integrating applications and data sources on the AtomSphere platform," said Bob Moul, Chief Executive Officer of Boomi. "Global Forex is now better positioned to quickly and easily access and respond to business-critical data within a single application interface."

Boomi and Global Forex were recently recognized for these significant results by THINKStrategies, the leading strategic consulting company focused on the business implications of the on-demand services market. Boomi was chosen the latest winner of THINKStrategies' Best of SaaS Showplace (BoSS) award for its work with Global Forex and the tangible business benefits Boomi AtomSphere provides.

For more information about Boomi's customer success stories, visit:

About Boomi

Boomi is the market-leading provider of on-demand integration technology and the creator of AtomSphere, the industry's first integration platform-as-a-service. AtomSphere connects providers and consumers of SaaS and on-premise applications via a pure SaaS integration platform that does not require software or appliances. ISVs and businesses alike benefit by connecting to the industry's largest network of SaaS, PaaS, on-premise and cloud computing environments in a seamless and fully self-service model. Leading SaaS players such as, NetSuite, Intuit, Marketo, Taleo, and Zuora rely on AtomSphere to accelerate time to market, increase sales, and eliminate the headaches associated with integration. Recent Boomi awards include the SIIA CODiE for Best On-Demand Platform; the AlwaysOn East 100; the AlwaysOn Global 250; and the JMP Securities Hot 100. For more information about Boomi, visit

About Model Metrics

Model Metrics delivers applications and services at the cutting edge of the cloud computing industry. Since its founding in 2003, Model Metrics has become one of's most diversified and respected partners. Headquartered in Chicago with offices in San Francisco, Los Angeles, New York, Detroit, Minneapolis and Dallas, Model Metrics' customer base spans all industries and includes enterprises such as Abbott, Allstate, Aon,, CME Group, Honeywell, InfoUSA, MasterCard, Medtronic, and Orbitz.

With a focus on mobile and call center technology, business process and change management innovation, and custom development, Model Metrics has completed hundreds of engagements for mid-sized and Fortune 1000 companies. Its world-class application development skills using, Adobe Flex and AIR, Amazon Web Services, Google and the Apple iPhone enable the creation of custom applications featuring multimedia-rich user experiences. To learn more, visit or email or call 877.542.2885.