Boomi and Centive Partner to Provide On-Demand Data Transformation and Integration With Leading Sales Performance Management Application

BERWYN, PA--(Marketwire - August 19, 2008) - Boomi, the market and technology leader for on-demand integration, and Centive, the leader in on-demand solutions for sales compensation and sales performance management, today announced the companies have partnered to provide Software-as-a-Service (SaaS) data transformation and integration for Centive's Compel® solution. The Boomi On Demand® service is replacing a prior partnership with a legacy on-premise integration solution to provide Centive and their customers with affordable, enterprise-grade integration services without the need for conventional integration software, appliances or coding.

Centive Compel helps companies calculate sales commissions and bonuses for their sales force while also providing executives, sales managers and sales representatives with secure, real-time visibility into attainment, ranking and commission earnings data. Compel features integration with salesforce.com and other customer relationship management systems to enable sales representatives and their managers to forecast commission earnings based on opportunities in their pipeline.

In partnering with Boomi, Centive will be able to offer customers that have complex data issues an affordable, on-demand solution for data transformation. In addition, by leveraging Boomi's pre-existing connectors, Centive's customers can choose direct integration at the application programming interface (API) level between their source transaction systems and Compel if desired.

"Partnering with Boomi makes sense for Centive and our customers," explained Bob Conlin, chief marketing officer for Centive. "We both have award-winning, native SaaS technologies that are considered best in class, and we both believe that SaaS offerings are the future of business applications. Boomi proved they could meet our demands for performance and ease of use, and Boomi On Demand easily handled our toughest, high-volume data transformation projects. The SaaS industry is challenging traditional thinking about technology, and Boomi is redefining how we should all think about integration. It should be easy, affordable and fast."

Because Boomi On Demand is itself a SaaS platform, it provides Centive with a powerful and secure cloud-based solution to centrally manage customer integrations. With Boomi's "connect once -- integrate everywhere™" solution, Centive customers enjoy immediate connectivity with hundreds of other on-premise and SaaS applications out of the box. They also benefit from the attractive combination of price, ease-of-use, rapid implementation and functionality that Centive and Boomi offer.

"Most companies face a difficult choice when implementing a SaaS application into an enterprise environment -- namely, having to choose between conventional integration products and appliances or creating custom code to tie the application into other data sources. Both options are expensive, especially in relation to the economics of the SaaS industry. Boomi offers a SaaS solution for SaaS integration," said Bob Moul, Boomi's president and CEO. "It's affordable, powerful, scalable and easy to use -- the exact attributes SaaS-savvy ISVs and customers are looking for."

About Boomi

Boomi is the market and technology leader in on-demand integration. Boomi's patent-pending technology enables any combination of SaaS and on-premise integration to be accomplished directly from the Web, eliminating the burden of installing and maintaining software packages or hardware appliances. Highly embeddable, scalable and distributable, Boomi's architecture is being used to power the SaaS ecosystem including application and data integration, platform-as-a-service and cloud computing, and hosted business intelligence, mashups and analytics. Boomi's unique "pay-per-connection" model allows organizations to pay for only the connections they deploy at a fraction of the cost of traditional on-premise integration solutions. For more information about Boomi, visit www.boomi.com.

Boomi, Visual Integration Technology, Boomi On Demand, Atom and their respective logos are the registered or common law trademarks or service marks of Boomi, Inc. in the United States and other countries. All other trademarks and service marks used in this publication are the property of their respective owners.

Contact Information: Contact: Ivy Eckerman Spire Communications for Boomi (540) 373-2963