Boomi Selected by AlwaysOn as an AO Global 250 Winner

BERWYN, PA--(Marketwire - July 17, 2008) - Boomi, the market and technology leader for on-demand integration, today announced that it has been chosen by AlwaysOn as one of the AO Global 250 winners. Inclusion in the AO Global 250 signifies major developments in the creation of new business opportunities in the global technology industries. Boomi was selected by the AlwaysOn editorial team and other industry experts spanning the globe, based on a set of five criteria: innovation, market potential, commercialization, stakeholder value and media buzz.

Boomi and the AlwaysOn Global 250 Top Private Companies will be honored at the AlwaysOn & STVP Summit at Stanford scheduled to occur on July 22-24, 2008 at Stanford University. This two-and-a-half day executive event highlights the significant economic, political and commercial trends disrupting the global technology industries, and it features the most innovative companies, eminent technologists, influential investors and journalists in keynote presentations, panel debates and private company CEO showcases. Boomi's president and CEO, Bob Moul, will present in a CEO showcase on Wednesday, July 23 at 11:00 a.m. PT.

"The AO Global 250 winners have excelled in key strategic areas in the global technology markets," said Tony Perkins, founder and CEO of AlwaysOn. "We congratulate them for their success in introducing new tools, services and platforms that are driving the next phase of innovation and creating real value at an economically uncertain time."

Boomi was selected as an AO Global 250 winner from hundreds of nominees after evaluation by a panel of industry experts in the online technology, media, entertainment, enterprise and green technology sectors from around the world.

"Boomi On Demand is changing the way people look at integration -- it's transforming a historically painful process into one that is easy, affordable and can be accomplished with point-and-click ease," said Bob Moul of Boomi. "The industry has taken notice of our efforts to drive down the cost and complexity of integration, particularly in the SaaS environment. It's a tremendous validation to be included among the AO Global 250."

Since Boomi launched Boomi On Demand earlier this year, Boomi has been named to the AlwaysOn list, it has been included in the JMP Securities Hot 100 list honoring the 100 leading private companies in the software industry, and it has been named as a finalist for the Stevies International Business Award whose winners will be announced later this year.

Boomi On Demand is a complete on-demand integration service that enables companies to link any combination of SaaS and on-premise applications without the burden of installing software packages or hardware appliances. With its "connect once, integrate everywhere" approach, Boomi On Demand is quickly becoming the solution of choice among major SaaS vendors and other service providers.

Boomi On Demand's popularity is driven by its fully cloud-based delivery model, its visual approach to integration that does not require coding, its elegant solution for behind-the-firewall integration and its pay-per-connection pricing model that finally aligns integration costs with SaaS application costs. As more and more infrastructure services move to the cloud, Boomi On Demand provides the critical element of integration to the virtual stack. ISVs can connect directly to Boomi On Demand or through platform-as-a-service providers such as OpSource.

A full list of all the AO Global 250 winners can be found on the AlwaysOn Web site at http://alwayson.goingon.com/permalink/post/27959

About Boomi

Boomi is the market and technology leader in on-demand integration. Boomi's patent-pending technology enables any combination of SaaS and on-premise integration to be accomplished directly from the Web, eliminating the burden of installing and maintaining software packages or hardware appliances. Highly embeddable, scalable and distributable, Boomi's architecture is being used to power the SaaS ecosystem including application and data integration, platform-as-a-service and cloud computing, and hosted business intelligence, mashups and analytics. Boomi's unique "pay-per-connection" model allows organizations to pay for only the connections they deploy at a fraction of the cost of traditional on-premise integration solutions. For more information about Boomi, visit www.boomi.com.

About AlwaysOn

AlwaysOn ignited the open-media revolution in early 2003 by being the first media brand to launch a community blog network. In 2004, AlwaysOn continued to lead the industry in innovation by engaging its bloggers in a social network. AlwaysOn is also revolutionizing the media business by applying its open-media principles to its executive event series (Stanford Summit, OnHollywood, OnMedia, GoingGreen, NordicGreen, and Venture Summit East and West) and quarterly print "blogozine." No other media brand has dared to create such open interaction with its readers and event participants.

Boomi, Visual Integration Technology, Boomi On Demand, Atom and their respective logos are the registered or common law trademarks or service marks of Boomi, Inc. in the United States and other countries. All other trademarks and service marks used in this publication are the property of their respective owners.

Contact Information: Contact: Ivy Eckerman Spire Communications for Boomi (540) 373-2963