March 13, 2012 09:15 ET

Boost Delivers Ad Optimization Expertise at SES Conference & Expo New York

Boost to Present on Improving Ad Quality, Performance at Two Panels and Roundtables

SAN FRANCISCO, CA--(Marketwire - Mar 13, 2012) - Boost, a performance-driven ad optimization solution for advertisers and agencies, announced today that members of its leadership team will present at three engagements at the SES Conference & Expo in New York City, held March 19-23. Among other topics, Boost will discuss how to improve relevancy, quality scores and conversions for search engine and social media ads.

The SES Conference & Expo New York, sponsored by Search Engine Watch & ClickZ, is an education and networking event designed to bring marketing professionals up to date with cutting-edge techniques and best practices for search and social marketing. The conference will feature five days of presentations, panels, training workshops and exhibits. With up to 4,000 attendees expected, SES New York will also offer unparalleled networking opportunities.

Boost will have a strong presence at SES New York. Company leaders will speak at a roundtable event and two panels. Boost will also exhibit at Booth #223 at the marketing services and technology exhibit hall. Appearances will occur in the following order:

  • March 20, 5:00 p.m. - 6:00 p.m. and March 21, 12:15 p.m. - 1:15 p.m.: Boost will kick off its speaking presence at the "Meet the Experts" roundtable forum. Noran El-Shinnawy, Director of Marketing, Boost will be leading the Facebook Ad Formats table on both days, guiding the discussion on how to optimize Facebook ads for maximum performance across formats.

  • March 21, 4:00 p.m. - 5:00 p.m.: Shinnawy will join Microsoft Advertising Team Product Manager Ping Jen and Didit CEO Kevin Lee on the panel "Ads in a Quality Score World." Moderated by Joseph Kerschbaum, vice president of Clix Marketing, the panel will discuss the key components of improving the quality score and perceived relevancy of ad campaigns.

  • March 22, 10:45 a.m. - 11:45 a.m.: Boost founder and CEO David Greenbaum will speak alongside Google AdWords Evangelist Frederick Vallaeys on the "Insider Tips for Ad Optimization" panel, moderated by SES Advisory Board Member and New York Times bestselling author Bryan Eisenberg. The panel will cover insider tips for improving clickthrough rates and conversions on Google, Facebook and other platforms. It will be Greenbaum's third time presenting at an SES conference.

The SES Conference & Expo will take place at the Hilton New York, 1335 Avenue of the Americas, New York, NY 10019.

The SES Conference & Expo will take place between March 19-23, 2012, from 7 a.m. - 4 p.m. EDT.

To learn more about the SES Conference & Expo, please visit

About Boost

Boost powers leading advertisers and agencies to optimize ad content across search and social networks. The first comprehensive and systematic approach to optimizing ad content, The Boost Method combines proprietary technology with its network of 500+ expert copywriters to deliver highly effective, performance-driven ad copy at scale. With a growing customer base of 200 leading SEM advertisers and $250 million in ad spend under its belt, Boost increases click-through rates and conversions by more than 30%. For more information, visit

About SES New York

The five-day SES New York conference includes informative presentations and panels, intensive training workshops and a large exhibit hall. Each day is choreographed to leave plenty of time for networking opportunities with industry peers. Its real-time case studies provide attendees with best-practice knowledge that can be immediately applied to their marketing programs, and its classroom-style learning offers a high degree of interactivity. The SES New York agenda, programmed by the SES Advisory Board, is designed to help online professionals do their jobs better. This year, specific consideration has been given to Demand Gen, SEO, PPC, RTB, mobile, local, as well as both earned and paid social media.

Contact Information

  • Media Contact
    Ashley Wilkinson
    BOCA Communications
    Email Contact
    415.738.7718 x4