SOURCE: Boost Mobile

February 23, 2009 09:00 ET

Boost Mobile $50 'Monthly Unlimited' Plan Saves Customers up to $695/Year Compared to T-Mobile $99.99/Month Prepaid Unlimited Plan

When Compared to Cricket & MetroPCS $45/Month Unlimited Offerings, Boost Mobile Provides Value of True Nationwide Network Coverage With No Roaming or Convenience Fees or Additional Telecom Taxes

IRVINE, CA--(Marketwire - February 23, 2009) - Today, Boost Mobile customers can enjoy superior value in prepaid wireless services. By switching to Boost's $50 'Monthly Unlimited' plan, savings can increase up to $695/year when compared to T-Mobile's $99.99/month prepaid unlimited talk, text and Web plan. Further, Boost Mobile customers can save up to $42/year compared to Cricket's $45/month unlimited regional talk, text and Web offering, and up to $144/year compared to MetroPCS's $45/month unlimited nationwide talk, text and Web offering, because with Boost, there are no roaming charges, convenience fees or additional telecom taxes.

Monthly Unlimited is the newly launched flat-rate prepaid plan from Boost, which offers unlimited nationwide talk, text and multimedia messaging, Web and nationwide Walkie-Talkie that reaches more than 274 million people in more than 15,800 cities across the U.S. for $50/month.

T-Mobile's unlimited $99/month prepaid plan is double the cost of Monthly Unlimited, for almost similar services. Additionally, not only do Cricket's and MetroPCS's $45 unlimited prepaid plans ultimately fall short on price when compared to Boost's all-inclusive offering, their networks fall short in scope of cities and population covered*.

                        BOOST MOBILE   CRICKET      METROPCS     T-MOBILE
                        ============ ============ ============ ============
                        talk, text,
                           web &       unlimited    unlimited    unlimited
                           walkie-       talk,        talk,        talk,
                           talkie     text & web   text & web   text & web
                        ============ ============ ============ ============
Monthly Base
 Advertised Price       $   50/month $   45/month $   45/month $99.99/month
                        ============ ============ ============ ============
Talk, Text, Web &
                        ============ ============ ============ ============
Walkie-Talkie             UNLIMITED       N/A     $    5/month      N/A
                        ============ ============ ============ ============
                                     coverage      Now in over
Nationwide Coverage          yes     not included  300 cities       yes
                        ============ ============ ============ ============
Telecom Taxes             Included   $        2** $        2** $        3**
                        ============ ============ ============ ============
Roaming Fees                              $5(1)         $7(2)
 (assumes 15 min.                                    ($0.49-
 of travel)                 None      ($0.39/min)   $0.79/min)     None
                        ============ ============ ============ ============
                                        $1.50         $3          $4.99
                                      (over the    (over the    (over the
                                       counter      counter      counter
Convenience Fees            None       payment)     payment)     payment)
                        ============ ============ ============ ============
Activation Fees             None     $         15     None         None
                        ============ ============ ============ ============
TOTAL MONTHLY PRICE     $         50 $      53.50 $         62 $     107.98
                        ============ ============ ============ ============

*As of January 2009, MetroPCS/Cricket coverage area covers 120 million
**Based on 5% of plan price; telecom taxes can vary from 2% to 12%
 depending on jurisdiction. Competitor pricing data current as of February
 1, 2009.
(1)Rate for incoming/outgoing calls without base minutes or after base
(2)Roaming charges for voice calls while traveling outside of MetroPCS Home
   Coverage Area and Extended Home Coverage Area.

"It's impossible to find an unlimited nationwide prepaid cell phone plan as simple, transparent and worry-free as our Monthly Unlimited offer," said Neil Lindsay, vice president of marketing, Boost Mobile. "If you're going to compare apples to apples, it's very easy to see that Boost's Monthly Unlimited plan is unbeatable in value."

"Boost is now at the top when it comes to value in prepaid wireless," said Matthew Kunkle, pricing analyst, wireless services at Current Analysis, "not only with the new Monthly Unlimited plan, but with its Pay As You Go deals as well."

On top of saving customers money, Boost Mobile offers value-plus services

In this economy, wireless consumers are not just looking for the cheapest plans or phones, they are seeking value. And value doesn't end with price. Boost offers value in many other ways, including:

--  True nationwide coverage -- Boost customers can take advantage of true
    nationwide coverage which reaches more than 274 million people in more than
    15,800 cities throughout the U.S. on the dependable Nextel National
    Network, eliminating the constraints of a local calling area. The
    "nationwide" coverage of over 300 cities claimed by MetroPCS merely skims
    the surface.
--  No convenience fees or additional telecom taxes -- With Boost, what
    you see is what you get.  When we say our Monthly Unlimited plan is $50, we
    mean $50. Customers do not have to worry about roaming charges, convenience
    fees or additional telecom taxes that can significantly add up, increasing
    monthly payments.
--  Superior Network to Cricket and MetroPCS with fewer dropped calls* --
    Wireless consumers seeking a flat-rate calling plan shouldn't have to
    sacrifice network quality for a good price. Cricket has over four times
    more dropped calls than Boost, and MetroPCS has twice as many dropped calls
    than Boost*. Additionally, based on an independent third-party drive-test
    study of the top 50 most populous U.S. markets as of October 2008, there is
    an imperceptible difference -- less than one percentage point -- among the
    dropped call rates of the Verizon Wireless, AT&T and T-Mobile wireless
    carrier networks and the Nextel National Network.
--  Nationwide Walkie-Talkie -- Boost offers the fastest nationwide push-
    to-talk network** and is one of the few carriers offering unlimited
    nationwide walkie-talkie as a standard feature. Digital long-range walkie-
    talkie capability is built into every Boost Mobile iDEN phone and is the
    easiest and fastest way for customers to instantly connect with friends and
    family, all at the push of a button.

For more information about the Monthly Unlimited plan or to purchase a Boost-branded Nextel phone, please visit

About Boost Mobile

The prepaid division of Sprint Corporation (NYSE: S), Boost Mobile offers quality mobile phones, and flexible pay by the month, day and minute wireless services with no hidden fees, no contracts or credit checks. Boost-branded wireless phones with its exclusive Boost® Walkie-Talkie service are available nationwide at approximately 16,000 major retail and independent wireless dealer locations; with Re-Boost® available at approximately 100,000 locations throughout the U.S. Purchase and experience Boost on the web at MySpace, Facebook and

*Based on independent third party drive test data from Jun-Nov 08 for the 19 common Boost/Cricket markets and the 9 common Boost/MetroPCS markets within the top 50 most populous U.S. markets . **Fastest claim based on initial call set-up time.