August 09, 2005 17:39 ET

Boost Mobile and AirG Launch Boost Hookt Mobile Community

VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - Aug. 9, 2005) -

Boost Customers Can Now Hook Into World's Largest Private-Label Mobile Community

A new friend, maybe even a date could be in the palm of your hand. Boost Mobile®, a lifestyle-based telecommunications brand that develops and distributes wireless communications products for the youth market and AirG, the global leader in powering mobile communities, today announced the launch of Boost Hookt - a private labeled mobile community. With Boost Hookt, Boost customers are able to hook into an interactive, geographically localized and interest categorized mobile community that communicates across multiple wireless platforms and incorporates multiple unique features, including email, IM, picture profiles, presence and public and private messaging lounges.

"With the addition of Boost Hookt, our customers now have instant access to a global community filled with individuals from more than 30 countries with similar interests and hobbies. They can hook up with some of the most fascinating people from across the USA and around the world in an interactive and network-aware messaging environment - all through their Boost Mobile phone," said Craig Thole, Director of Value Added Services, Boost Mobile. "AirG is one of the strongest publishers of mobile community products, and we are excited to continue our successful partnership with them in bringing some of the best multiplayer mobile applications to our customers."

AirG will provide an end-to-end community solution for Boost Hookt that encompasses all application elements across multiple wireless platforms, and also provide all back-end billing integrations, reporting, 24x7x365 customer support and monitoring, turnkey promotions and contests, and a direct connection into its established network of 5 million users across 86 mobile operators globally.

"We are extremely pleased to be building on over three years of partnership success with Boost Mobile with the launch of the Boost Hookt mobile community. AirG's community applications on the Boost Mobile network have been adopted at a phenomenal pace, which is a testament to the popularity of our carrier-grade social networking products," said Frederick Ghahramani, Director, AirG. "The strong appeal of the Boost brand with the youth market is in line with AirG's proven expertise in reaching this valuable demographic, as evidenced by successful mobile promotions on the Boost Mobile network, 'Surfing for Love I and II' and 'Latin Lover', which have proven highly successful for drawing new customers into mobile communities like Boost Hookt with the chance to win exclusive VIP trips to California and Florida."

Boost Hookt is available to all Boost Mobile customers with wireless web or JAVA™ enabled handsets and for a limited time is being offered for free for the first 30 days. Following the 30-day promotional offer, Boost Hookt will cost $.50 per day for unlimited access and the charge only applies on the days that customers use it. In addition, Boost is offering a "Free Friday" promotion for a limited time. Boost customers can access Boost Hookt directly from their Java™ technology-enabled Boost phone through the WAP deck by going to WEB from the main menu, or from Boost LIVE (

About AirG

AirG develops, publishes and distributes a comprehensive suite of cutting edge mobile data solutions including multiplayer games and community applications with 24x7x365 monitoring. AirG products and services have a proven track record of helping mobile operators build competitive advantage and market leadership by increasing customer affinity and ARPU (Average Revenue per User). AirG has licensed its products and services to 86 mobile operators in 33 countries worldwide.

About Boost Mobile

Based in Irvine, California, Boost Mobile, LLC, a subsidiary of Nextel Communications, Inc. (NASDAQ:NXTL), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market. Since 2002, Boost Mobile's quality products and unique branding efforts, which fuse action sports, music, fashion and entertainment, have enabled American youth to boost their lifestyle and status, build stronger connections and achieve greater independence. Boost Mobile is now recognized as a brand that embraces diverse youth culture, lifestyles and interests. Our knowledge of, and respect from American youth has generated contagious enthusiasm and rampant success, making Boost one of the fastest growing wireless services in the U.S. Boost now has more than 1.7 million customers - the majority of which are under the age of 25. Boost-branded wireless phones with its exclusive Boost™ Walkie-Talkie service and Re-Boost™ cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music, and action sports-related activities. Experience Boost on the Web at

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