SOURCE: Boost Mobile

May 19, 2008 09:00 ET

Boost Mobile Launches Retail Presence

Exclusive Retail Stores Provide Branded Shopping Experience Where Consumers Can Purchase Boost's Unique Wireless Products and Connect With Company's Distinctive Culture

IRVINE, CA--(Marketwire - May 19, 2008) - Boost Mobile®, a youth lifestyle brand and provider of pay as you go wireless products and services, today announced that it has launched exclusive retail stores, providing a branded shopping experience where consumers can connect with the unique Boost brand and culture. In addition to offering the company's complete product line-up, the new retail locations also offer products from Boost Mobile's "Boosted" division, including distinctly styled, multi-device stereo headphones and lifestyle accessories.

Located in Huntington Park, Calif., Hialeah, Fla. and in Houston, Tex., the new retail stores are enabling Boost Mobile to interact with customers, identify trends in the marketplace, and respond with new wireless products and services designed to meet consumers' evolving lifestyle needs. Each store is approximately 1,500 square feet, and features furniture and interiors constructed of recycled materials. Conceptualized as "home bases" for the Boost brand, all three retail locations offer customers the chance to learn about Boost Mobile products and lifestyle in a hands-on, contemporary environment.

"Our stores have a great vibe and highlight the best we have to offer," said Michael Lanzon, vice president of sales and marketing, Boost Mobile. "But they're much more than just retail spots aimed at attracting customers; the stores are centers for community connection. Becoming an integral part of these neighborhoods is a priority for Boost, and we are actively engaging local civic officials and giving back to charities in the communities where our stores are located."

About Boost Mobile

Boost Mobile is a youth lifestyle brand and division of Sprint Corporation (NYSE: S) that offers premium wireless phones and services with no contracts, credit checks or activation fees. Boost is among the most popular prepaid wireless brands in the U.S. and now has 4.4 million customers -- the majority of which are under the age of 26. Boost-branded wireless phones with its exclusive Boost® Walkie-Talkie service are available nationwide at approximately 17,500 major retail and independent wireless dealer locations, with Re-Boost® available at approximately 100,000 locations throughout the U.S. Purchase and experience Boost on the web at www.boostmobile.com.

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