SOURCE: Boost Mobile

October 09, 2008 09:00 ET

Boost Mobile Pro of Surf Presented by Hurley to Air October 23 on Fuel TV

One-Hour Highlight Special Showcases World's Best Pro Surfers Competing at Famed Lower Trestles as part of Mainland America's Only ASP World Tour Event

IRVINE, CA--(Marketwire - October 9, 2008) - FUEL TV will showcase mainland America's only ASP World Tour event with a telecast of the seventh annual Boost Mobile Pro of Surf presented by Hurley -- the seventh of eleven stops on the ASP World Tour. Debuting at 8 p.m. ET/PT on Oct. 23 (check local listings), FUEL TV's one-hour broadcast of the Boost Mobile Pro will highlight 48 of the world's top professional surfers as they compete in high-performance waves for a total of $365,000 (plus an unprecedented $45,000 additional first place bonus to the winner from Bob Hurley) in prize money.

This year's Boost Mobile Pro show will feature Kelly Slater's phenomenal 39th career victory and three wildcards, former ASP World No. 2 Rob Machado (USA), Brett Simpson (USA) and Yadin Nicol (AUS), being pitted against the World's top 45 pro surfers.

The show will also give a behind-the-scenes look at the lifestyles of professional surfing and highlights from one of the busiest weeks in the action sports industry including the Surfer Poll Awards where Kelly Slater won his monumental 14th award and Dane Reynolds won the Best Maneuver Award for his aerial artistry in the film "Dude Cruise."

FUEL TV AIR DATE SCHEDULE
Thu - 10/23/2008, 8 p.m. EDT
Thu - 10/23/2008, 11 p.m. EDT
Sat - 10/25/2008, 10 a.m. EDT
Sat - 11/08/2008, 3 p.m. EST
* Check local listings to confirm air dates/times

Reaching an estimated 63 million homes, an international highlights TV show will also be distributed around the globe by IMG International with additional Boost Mobile Pro airings on Mix TV (Brazil), ESPN (South America), Gaora (Japan), Sky NZ (New Zealand), Mai TV (Fiji & Pacific Islands), Sailing Channel (Italy) and Supersport (Africa).

About 2008 ASP World Tour

The Association of Surfing Professionals (ASP) is the governing body of professional surfing. Crowning surfing's undisputed world champions since 1976, the ASP sanctions the following tours: the ASP Men's World Tour, the ASP Women's World Tour, the World Qualifying Series (WQS) and the World Longboarding, Junior and Masters Championships. The ASP is dedicated to showcasing the world's best surfing talent in a variety of progressive formats and has revolutionized the way the world watches surfing via their webcasts. The organization is divided into seven different regions: Africa, Asia, Australasia, Europe, Hawaii, North America, and South America. These regions manage all their respective domestic affairs under the guidance of ASP International, which is located on the Gold Coast of Australia. ASP International and ASP North America are committed to the progression of surfing and are dedicated to continuing excellent relationships with their surfers, event operators, sponsors and media. For more information log onto www.aspworldtour.com.

About Boost Mobile

Boost Mobile is a division of Sprint Corporation (NYSE: S) that offers wireless phones and services with no long-term contracts, credit checks or activation fees. Boost is among the most popular prepaid wireless brands in the U.S. and has approximately four million customers -- the majority of which are 18 to 34 years old. Boost-branded wireless phones with its exclusive Boost® Walkie-Talkie service are available nationwide at approximately 17,500 major retail and independent wireless dealer locations; with Re-Boost® available at approximately 100,000 locations throughout the U.S. Purchase and experience Boost on the web at MySpace, Facebook and www.boostmobile.com.

About Hurley

Hurley is a leading global youth brand with strong roots in surf, skate, art and music. Hurley develops world-class products for guys, girls, and kids, including sportswear, footwear, eyewear, accessories, girl's swimwear and wetsuits. A wholly-owned, independently run subsidiary of Nike, Inc., Hurley is located in Costa Mesa, CA, with international offices in Tokyo, Sydney and Barcelona.

About FUEL TV

FUEL TV is an action sports lifestyle network for skateboarding, snowboarding, surfing, BMX, freestyle-motocross, and wakeboarding. A unit of Fox Cable Networks, FUEL TV was launched July 1, 2003 and is seen in 24 million U.S. homes. To subscribe to FUEL TV, call 877-4-FUEL-TV. For program times and other information, visit www.fuel.tv.