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February 27, 2007 04:00 ET

Boost Mobile, West Coast Customs & AirG Demonstrate Power of Mobile Marketing

Mobile Platform Most Effective Way to Reach Customers

IRVINE, CALIFORNIA and VANCOUVER, BRITISH COLUMBIA--(CCNMatthews - Feb. 27, 2007) - Boost Mobile®, a lifestyle-based telecommunications brand that develops and distributes wireless communications products for the youth market, and AirG, a global leader in powering mobile communities and wireless social networking, announced today the results of one of the largest mobile marketing campaigns in the United States. The Get Hookt Up With a New Ride campaign combined the resources of Boost Mobile, AirG and West Coast Customs - the Kingz of Customs - to offer Boost Mobile customers across the country the opportunity to win a new, fully customized Dodge Charger. The winner of the contest is James Fauntleroy of Burlington, New Jersey, one of ten children and who also works at a local gas station.

Between October 15, 2006 and January 15, 2007, more than 1.5 million entries were received for the Get Hookt Up With A New Ride campaign via multiple online and offline channels including the mobile phone through Boost Hookt - the popular mobile community on Boost Mobile, retail mail-in, a national radio text to join campaign, an online signup promoted through MySpace viral referrals, and online signups through the West Coast Customs and Boost Mobile websites. Throughout the campaign period, more than 98 percent of the 1.5+ million entries were received through mobile phones via the Boost Hookt mobile community, demonstrating that the mobile phone is rapidly becoming the fastest and easiest way for advertisers to interact with consumers.

"Boost Hookt demonstrates Boost Mobile's commitment to providing its customers with new and innovative ways to communicate and stay in touch with their friends," said Boost Mobile Director of Value Added Services, Craig Thole. "Based on the phenomenal results revealed today, we believe that Boost Hookt can also act as an important business platform for advertisers and media companies to engage and interact with consumers on their mobile phones, while at the same time upholding the brand values and consumer experience of Boost Mobile."

AirG recently conducted a series of surveys in its community where it took just 22 minutes to survey 10 thousand users, whereby community members proactively provided valuable insights into their spending habits and behavior, and revealed the importance of the mobile platform for marketers and advertisers. For example, 65.6% of users surveyed cite texting as their favorite cell phone activity, 75% prefer chatting on their phone to watching television and 59% do not personally own a PC.

"Through this national campaign, we have demonstrated that the mobile platform should become a part of every media buyer's marketing mix," said Frederick Ghahramani, Director, AirG. "Mobile communities like Boost Hookt captivate users every day, providing advertisers a tremendous platform to formulate creative and interactive campaigns that engage customers and effectively promote their brands."

"I am thrilled with the outcome of teaming up with AirG and Boost Mobile. This successful multi-media campaign has helped to take West Coast Customs to the next level, as well as give us the opportunity to reach out to our fans in a whole new way," said Ryan Haus, CEO of West Coast Customs.

Boost Hookt is a private labeled mobile community on Boost Mobile, powered by AirG. Boost Hookt has multiple unique features such as instant messaging, picture profiles, blogging, public and private messaging, targeted promotions and contests, and comes complete with AirG's suite of mobile community software including the Community Marketing Engine, Community Patrol, Community Storefront, and Community Marketing Toolkit. Mobile users can access Boost Hookt via a browseable version through the Boost LIVE deck, or through downloadable and embedded versions on Boost Mobile handsets.

About Boost Mobile

Based in Irvine, California, Boost Mobile, LLC, a division of Sprint Nextel Corporation (NYSE:S), is a lifestyle-based telecommunications brand focused on offering premium Pay-As-You-Go wireless phones and services to the youth market. Boost is among the fastest growing wireless services in the U.S. and now has more than 3.8 million customers - the majority of which are under the age of 25. Boost-branded wireless phones with its exclusive Boost™ Walkie-Talkie service and Re-Boost® Cards are available nationwide at locations where youth prefer to shop, including national retailers and convenience stores, and merchants that focus on fashion, music, and action sports-related activities. Experience Boost on the Web at www.boostmobile.com.

About AirG

AirG powers mobile communities and wireless social networking. The company's products and services have a proven track record of increasing customer affinity for leading mobile operators and media companies globally including Sprint Nextel, AT&T, Boost Mobile, Virgin Mobile and MTV Asia. AirG's mobile community has more than ten million unique users worldwide and is available on more than 85 mobile operators. Based in Vancouver, Canada, the company also has operations in the UK, Australia, Italy, the Philippines and India. www.airg.com.

About West Coast Customs

In 1993, after borrowing $5,000.00 from his grandfather, Ryan created West Coast Customs, a custom car shop that like its owner busts through every boundary making their own rules. A philosophy that seems to have paid off, in just a short time Ryan has turned his grandfather's loan into a $10 million dollar corporation and his WCC logo into a world wide brand. Catering to celebrity clients, Ryan and the guys of WCC are known exclusively for creating straight to the core designs and awe inspiring custom vehicles. WCC is responsible for bringing the custom whip craze to Middle America. Ryan's creations have no limits to all who are interested in a little bling!

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