SOURCE: S Factor

June 17, 2005 08:00 ET

Boost Self-Confidence - Sheila Kelley's S Factor Workout is Best Tool to Make Over Body & Attitude

"Women Who Practice Sheila Kelley's S Factor Get More Than Just a Tight Tush..." -- Oprah Winfrey

LOS ANGELES, CA -- (MARKET WIRE) -- June 17, 2005 -- You may have seen Sheila Kelley on "Oprah" recently, demonstrating her sexy workout routine, the S Factor. As Kelley slinked across the stage teaching Oprah her moves, one thing was clear; Sheila Kelley has confidence, she looks good and feels great about her body. "The S Factor has totally helped me own my body," Kelley said on the show, "I don't feel self-conscious anymore." Kelley wants everyone to know that, "the S Factor is not a stripping-for-your-guy kind of thing. It's about celebrating your curves and your beauty." It is an effective workout that includes Pilates, yoga, pole dancing with a little stripping thrown in just for fun. "Just because you are a mother or a working woman doesn't mean that you can't have your sensuality and curves too," added Kelley.

According to Kelley, there are a few simple tricks that a woman can do to look and feel more confident:

--  Walk Slowly - The key to a sexy walk, explains Kelley, is to take your
--  Wear Sexy Underwear - Sexy skivvies have the power to make every woman
    feel ultra-feminine
--  Use Eye Contact  - Look directly at a person to show your confidence
--  Practice the S Factor! It will help you appreciate your sensuality and
    give you a toned body

Kelley is credited for teaching the workout to "Desperate Housewives" star Teri Hatcher, who also appeared on Oprah and demonstrated the workout with her. Allison Janney, Lisa Rinna, and many celebrities have also been students of Kelley's. There are now approximately 600 students at the Los Angeles S Factor studio and more locations will be opening soon in the San Fernando Valley, San Francisco, New York, Denver, Toronto and even Croatia, where it is quickly becoming the newest fitness trend. It is so popular, in fact, that Ana Kuhanec, a professional fitness trainer, and student at the Faculty of Kinesiology in Croatia, came to Los Angeles to learn from Kelley. "My goal is always to help women feel empowered, free, and in control of their own sensuality and sexuality," said Kelley. "To see the S Factor having such a positive impact on all types of women all over the world is really gratifying."

In a country like Croatia, where in just the last decade women's civil rights were non-existent and thousands were victims of rape, it is remarkable that the S Factor would emerge at all. Catholicism is the most widely practiced religion and traditional roles for women still apply, yet the S Factor continues to expand. Kuhanec, who is credited with introducing Sheila Kelley's S Factor in her country said, "The publishers of the S Factor book held a casting to find a person to represent S Factor in Croatia, and they chose me. I started practicing it right away and began to teach it to my friends and celebrities in Croatia. Then I wanted to learn from Sheila in person, so here I am!" Kuhanec loves the fact that the S Factor is such a feminine workout. "In Croatia," explained Kuhanec, "women have to work hard to retain their femininity, and that's exactly what the S Factor accomplishes. Plus, it keeps you in great shape!" Kuhanec plans to return to Croatia and open her own S Factor studio, which will be the first European outpost of the S Factor.

Kelley recently introduced three new programs (available on DVD or video) in Sheila Kelley's S Factor product line; "Sheila Kelley's S Factor 1: The Beginning," "Sheila Kelley's S Factor 2: Intermediate with Lap Dance," and "Sheila Kelley's S Factor: PoleWork 101." For more information on Sheila Kelley's S Factor classes, DVDs, books, clothing and other products, visit or call 323-965-9685.

Contact Information

    Lisa Elia Public Relations
    Phone: 310-393-9547
    Fax: 310-393-7918
    e-mail: Email Contact