Booster Juice

Booster Juice

January 19, 2016 10:00 ET

Booster Juice Launches New Vanilla Greek Yogurt With Fresh Fruit Toppings

EDMONTON, ALBERTA--(Marketwired - Jan. 19, 2016) -

Editors Note: There is an image associated with this press release.

Booster Juice announced the launch of a new product offering nationally on January 19, 2016. Vanilla Greek Yogurt with three fresh fruit topping combinations including, Mango Passion Fruit, Mixed Berry and Banana Coconut, is now available in locations across Canada.

When asked about the new product, Booster Juice CEO Dale Wishewan stated, "We prepare all fruit toppings for our probiotic Greek Yogurt in store daily. This offering is unique to Booster Juice and we hope customers will appreciate our fresh take on Greek Yogurt!"

Booster Juice's yogurt was developed with Vitala Foods, a Canadian company located in Abbotsford, BC.

Vitala Foods sources its milk from their partner farms which includes EcoDairy - a unique demonstration dairy farm showcasing a range of innovations designed to make agriculture more sustainable while improving animal health and wellbeing. These innovations include a robotic milking system; Canada's first on-farm anaerobic digester converting cow manure into electricity.

EcoDairy cows are free-run, enjoy specially formulated meals daily, sleep on gel mattresses and have access to a massage brush to keep their coats shiny. These cows produce the milk which is used to make delicious and specially crafted probiotic yogurt exclusively for Booster Juice.

"Our yogurt is made with all-natural ingredients including milk sourced directly from EcoDairy and its partner farms. There are no artificial flavours, sweeteners, gelatin or animal by-products in this yogurt." - Dale Wishewan, CEO

To learn more about the process, watch this short video: www.youtube.com/watch?v=3IaNEX5bZhE

For more information about Vitala Foods visit: www.vitalafoods.com

For more information about Booster Juice visit: www.boosterjuice.com

To view the image associated with this press release, please visit the following link: http://www.marketwire.com/library/20160118-1039956_photo_800.jpg

Contact Information

  • To arrange an interview contact:
    Brennan Watts
    Director of Marketing for Booster Juice
    587-758-6700
    bwatts@boosterjuice.com