EDMONTON, ALBERTA--(Marketwired - Jan. 16, 2014) -
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Booster Juice, Canada's premium juice and smoothie bar, and Mike Weir, eight-time PGA TOUR champion, have teamed up to launch a nation-wide initiative aimed at energizing Canadians in the pursuit of living a healthy and active lifestyle.
Throughout his career, Mike Weir has developed a deep appreciation for how nutrition and living a healthy lifestyle set him up to perform and feel his best, both on and off the course.
Booster Juice and Mike will work closely over the three-year partnership to develop content that speaks to Canadians on the importance of healthy eating and living, highlighting how Booster Juice can play an important role. The campaign will see Mike appearing in a number of Booster Juice commercials, in an outdoor campaign, on in-store point of purchase material, as well as making special appearances for the company.
"The schedule of a professional golfer can be grueling, filled with travel to a new city each week. As a Tour professional, I'm on the road for the majority of the year and always need to find healthy options while travelling. Booster Juice provides me with the nutritional value and energy I need to keep going," said Weir. "Spinach Is In It is my go-to," he added.
"Staying fuelled is key to keeping fit and focused, and we're proud to play a part in an overall balanced lifestyle," said Dale S. Wishewan, President & CEO of Booster Juice. "Mike is a perfect fit for communicating the values of a healthy lifestyle to Canadians and to our customers. As a champion both on and off the course, we couldn't be more excited to have Mike Weir as a part of the Booster Juice team."
The partnership will also have a strong focus on supporting The Mike Weir Foundation, which is dedicated to advancing the physical, emotional and educational welfare of children in Canada. Each year, Booster Juice will create a month-long consumer fundraising initiative that will be activated across its 300 locations.
"Booster Juice is a strong Canadian-grown brand that has done wonderful things for charities across the country," added Weir. "Giving back is a big part of my life and something that my family believes in. It is a great fit."
About Mike Weir
Weir emerged as one of the game's brightest stars with his Masters victory, a dramatic playoff win over Len Mattiace, and came back to a hero's welcome in Canada, which included him dropping the ceremonial face-off at a Toronto Maple Leafs playoff game, the perfect 'Canadian-style' celebration for the hockey fan Weir. His breakthrough year on the PGA Tour earned him the 2003 Lou Marsh Trophy as Canada's top athlete of the year and the Lionel Conacher Award, given to Canada's top male athlete of the year, an award he previously won in 2000 and 2001.
Weir has used his success as a professional golfer as a platform for helping other families in need with the creation of the Mike Weir Foundation in 2004. Mike launched a national fundraising program through his foundation, called the Mike Weir Miracle Golf Drive for Kids, supporting Children's Miracle Network.
In 2009, Weir also became an inductee into the Canadian Golf Hall of Fame.
About Booster Juice
The first Booster Juice was opened in Sherwood Park, Alberta in November 1999 by Dale Wishewan, Booster Juice President & CEO, a guy who thought it would be a good idea to sell smoothies in the middle of a Canadian winter. Turns out, taste trumps temperature, and today there are over 300 locations worldwide. Booster Juice serves its intensely loyal customers a delicious, convenient and healthy alternative to fast food. In addition to their signature smoothies, their menu offers fresh-squeezed juices, hot food, and snacks. Currently Dale is the Allard Chair in Business for MacEwan University and in 2013 was awarded the prestigious title of EY Prairies Entrepreneur of the Year. A vibrant brand that attracts an active clientele, Booster Juice was honoured with a Technomic 2013 Consumers' Choice Award.
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