SOURCE: Boot Barn

Boot Barn

October 15, 2014 10:00 ET

Boot Barn to Launch Moonshine Spirit by Brad Paisley

New Exclusive Line of Boots, Clothing, Accessories Will Premiere This Month in Nashville

IRVINE, CA--(Marketwired - Oct 15, 2014) - Boot Barn® (http://www.bootbarn.com/), America's largest western and work wear store, announced today that it has partnered with country music superstar, Brad Paisley (www.bradpaisley.com), to develop an exclusive line of boots, jeans, hats, T-shirts, jewelry, belts and woven shirts. Called Moonshine Spirit by Brad Paisley, the new line will blend Boot Barn's western heritage with a modern, country music edge.

"We specifically chose Brad Paisley to create this line, because his values align beautifully with those of our customers and employees," said Jim Conroy, Boot Barn's chief executive officer. "He is authentic, and that's the essence of every Boot Barn customer."

"Boot Barn attracts customers from all walks of life, from ranchers and cowboys to those in the construction and energy industries," said Jayme Maxwell, Boot Barn's vice president of marketing. "Generally speaking, those customers also love country music. Add to that Brad Paisley's appeal, and Moonshine Spirit by Brad Paisley is the perfect union of those influences. This partnership is an exact fit for Boot Barn and a very exciting expansion of our product assortment."

Aimed at males aged 18-40 seeking clothing with a contemporary fit, Moonshine Spirit by Brad Paisley, his first foray into clothing, will feature casual and dressier merchandise, including boots, shirts, jeans, cowboy hats, T-shirts, ball caps and a leather jacket. Prices range from $20 for baseball caps to $299 for the leather jacket.

"Boot Barn and I have created what I think is an authentic and very wearable line of country clothing," said Paisley. "It's hip, modern, progressive, rugged and country -- ready for the stage and ready to go out on the town. It's a great time to launch Moonshine Spirit by Brad Paisley. It embodies the enthusiasm of my new album, 'Moonshine in the Trunk.'"

"Like Brad Paisley's music, Moonshine Spirit by Brad Paisley conveys the historical roots inherent in boots and western wear along with the modern edginess Brad is known for," said Bill Costa, Boot Barn's director of product development and design. "Brad appeals to fans of many music genres, and this line is a reflection of that. This line definitely stretches Boot Barn's merchandise aesthetic."

The Moonshine Spirit by Brad Paisley collection will debut at the grand opening of the Nashville, Tenn., Boot Barn store on October 24, 2014, and will be online and in all Boot Barn stores December 1.

About Boot Barn
Boot Barn is the nation's leading lifestyle retailer of western and work-related footwear, apparel and accessories for men, women and children. The company's 155 stores in 24 states (as of June 6, 2014) feature a comprehensive assortment of approximately 200 brands and more than 1,500 styles on average. Its loyal customer base shops for an array of lifestyle brands, including Ariat, Justin, Lucchese, Dan Post, Corral, Wrangler, Cinch, Miss Me and Carhartt; exclusive brands like Shyanne, Cody James and American Worker; along with its newly launched line, Moonshine Spirit by Brad Paisley. Boot Barn maintains a commitment to the western lifestyle, country values and strong American work ethic. The Irvine, Calif.-based company is the official western retailer of the PRCA and WNFR, an official sponsor of Houston Livestock Show and Rodeo™, and supports more than 500 rodeos and western events every year. For more information, call 888-Boot-Barn or visit www.bootbarn.com.

About Brad Paisley
Brad Paisley is a critically acclaimed singer, songwriter, guitarist and entertainer whose talents have earned him numerous awards, including three GRAMMYs, two American Music Awards, 14 Academy of Country Music Awards and 14 Country Music Association Awards (including Entertainer of the Year), among many others. A proud member of the Grand Ole Opry since 2001, Paisley earned the first of his 22 #1 singles in 1999, writing or co-writing 19 of them. His latest single, "Perfect Storm," is from his chart topping 2014 album Moonshine in the Trunk. This summer Paisley was an expert on ABC's hit singing competition, Rising Star, and also made multiple contributions to the new Disney animated film Planes: Fire & Rescue. He is currently headlining his Country Nation World Tour presented by KRAFT Cheese through the fall. Fans can look for him to return with Carrie Underwood for the seventh consecutive year as hosts of Country Music's Biggest Night™, when The 48th Annual CMA Awards airs live from Nashville, November 5, on ABC. Visit www.bradpaisley.com for more information.

Contact Information

  • FOR MORE INFORMATION, CONTACT:
    Kaleidoscope Media/Angie Gore
    Ann Ewing
    Email Contact
    615-321-3211 o
    615-419-3753 c

    FOR BRAD PAISLEY, CONTACT:
    Bieber Public Relations/Darlene Bieber
    615-584-9060
    Email Contact

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