SOURCE: Boot Barn

Boot Barn

May 29, 2012 21:20 ET

Boot Barn® to Feature National High School Finals Rodeo Contestants in Advertising Campaign

IRVINE, CA--(Marketwire - May 29, 2012) - Boot Barn®, America's largest western and work retailer, will be recognizing and celebrating 10 high school rodeo contestants in their new advertising campaign to be launched in Rock Springs, WY, this July. Finalists are invited to submit their event photo and information for their chance to be featured in the advertising campaign that will include print ads, online ads, radio ads and billboards.

"Boot Barn® has been a proud sponsor of NHSRA for the past four years," said Michael Levison, VP of Marketing of Boot Barn®. "We know how hard these students work, both in school and in the arena, and want to acknowledge their dedication and commitment to the sport of rodeo. We're excited to be able to feature 10 of these great cowboys and cowgirls in our new advertising campaign, which will launch at the National High School Finals Rodeo in Rock Springs."

Students can nominate themselves or a friend by emailing an event photo and some brief information about the nominee to highschoolrodeo@bootbarn.com. Nominations will be accepted through June 18, 2012. Boot Barn® will evaluate all entries and select 10 athletes to be featured in the Boot Barn® Future Stars of Rodeo campaign and receive a $500 Boot Barn® shopping spree prior to their trip to Rock Springs. Photos of the 10 students will be placed on www.bootbarn.com where visitors, friends and family can vote for their favorite. The female and male student with the most votes will each win a trip for up to four to attend the Wrangler National Finals Rodeo (WNFR) in Las Vegas.

Boot Barn® operates 87 stores in nine states including Arizona, California, Colorado, Montana, Nevada, New Mexico, Oregon, Utah, and Wyoming, and has online shopping available via their mobile-friendly website, all offering the largest selection, best service and lowest prices -- guaranteed. Boot Barn® supports more than 300 community rodeos and WNFR every year. For more information, call 888-Boot-Barn or visit bootbarn.com.