SOURCE: Adometry, Inc.

Adometry, Inc.

October 16, 2012 09:00 ET

Booyah Advertising Informs Clients of Campaign Performance With Adometry Attribute

Advanced Attribution Provides Visibility and Predictability Across Multi-Channel Marketing Mix

AUSTIN, TX--(Marketwire - Oct 16, 2012) - Adometry, Inc., the leader in cross-channel attribution, today announced that Booyah Advertising, a full service digital agency, is measuring the effectiveness and optimizing customer cross-channel ad campaigns using Adometry Attribute™. The decision to provide advanced attribution technology to clients is fueled by requests from Booyah customers such as Dish Network, Blockbuster, Manilla and others to better understand how various campaign elements were performing and impacting each other.

"We have determined that the 'last-click' attribution model is not the most accurate approach when it comes to determining the impact various digital media channels have on conversions. Our marketing savvy customers were seeking a superior way to more accurately measure the performance of their campaigns and gain a better sense of how different elements in the digital landscape are working with or against each other," said Troy Lerner, President of Booyah Advertising. "We reviewed the top attribution vendors in the industry and ultimately chose to work with Adometry due to Attribute's sophisticated, yet automated, optimization and predictive capabilities."

Booyah will offer the Adometry Attribute solution to clients running multi-channel campaigns, which may also include offline channels such as TV, print and radio. Adometry technology provides cross-channel attribution intelligence, plus auditing and scoring metrics, to optimize results and enable organizations to determine how best to allocate media spend.

"Innovative agencies like Booyah that are focused on delivering results and proving value to clients are turning to data-driven attribution to provide an accurate picture of how all the parts of any given campaign are working with each other and contributing to conversion results," said Paul Pellman, CEO of Adometry. "Booyah is known for its stellar customer service and we are eager to work with the agency to provide its clients with yet another highly valuable service."

Adometry was named a leader in interactive attribution in the April 2012 Forrester Research report: "The Forrester Wave™: Interactive Attribution Vendors, Q2 2012" and received top scores in several categories, including actionability of outputs, input management, implementation and use, and product strategy.

For more information on Adometry, visit www.adometry.com or follow us on Twitter: @Adometry.

About Adometry
Adometry, Inc. provides cross-channel attribution intelligence, plus auditing and scoring metrics, to optimize results for the world's leading online advertisers, publishers, and ad networks. Through its SaaS-based advanced analytics, Adometry processes and analyzes tens-of-billions of impressions and advertising transactions per month to identify the true consumer purchase-decision journey and to maximize marketing ROI. Adometry combines a scientifically proven methodology with a flexible and easy to implement solution to generate results in as little as two weeks. Headquartered in Austin, Texas, Adometry is privately held and backed by Sierra Ventures, Austin Ventures, Shasta Ventures and Stanford University. For more information, visit www.adometry.com.

Adometry is a registered trademark and Adometry Attribute is a trademark of Adometry, Inc. All other company and product names mentioned are used only for identification and may be trademarks or registered trademarks of their respective companies.

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