SOURCE: Booyah Advertising

March 19, 2013 08:31 ET

Booyah Advertising Launches RTB Trading Desk for Clients and Partners

Industry Veteran Matt Thompson to Oversee Trading Desk Implementation and RTB Strategy

WESTMINSTER, CO--(Marketwire - Mar 19, 2013) -  Booyah Advertising, a full service digital agency that provides services to local and national brands such as Vitamin Shoppe, DISH Network, Ancestry.com and Newton Running, today announced plans to implement an in house real time bidding (RTB) trading desk. In addition to cost savings, Booyah clients and partners will experience the benefit of audience-based programmatic media buying coupled with the expertise of Booyah's creative and strategy teams.

In support of the initiative, Booyah welcomes Matt Thompson as Director of RTB Trading. With twelve years' experience in digital marketing strategy, operational delivery and new business development, he will oversee the implementation of Booyah's new trading platform and, bolstered by tight integration with the account teams, direction of RTB strategy for clients.

"We decided the time was right to bring RTB trading in-house and we knew straight away that Matt had the unique skill set to build out this program," said Troy Lerner, President of Booyah. "He was part of our team in 2007-2008 as a Senior Manager and then went on to provide cross channel planning strategy for major brands including Nike, LG Electronics, Cisco and HSBC so we were pleased to lure him back in."

Booyah clients will benefit from efficiencies gained through buying display, video and mobile programmatically via premium partners and private exchanges. With the strategy and technology teams in lock step and sophisticated analytics capabilities, Booyah can pinpoint and buy new audiences in real time at key stages in the purchasing journey. This data-driven approach allows the company to optimize creative campaigns mid-flight and create personalized targeted messaging. Booyah is taking advantage of the tide of technology advances in the digital marketing space with its leading platform and, unlike the big agency trading desks, Booyah is nimble enough to leverage media opportunities as they arise. 

"Booyah was focusing on data-driven advertising long before the industry realized the significant impact predictive analytics and refined audience targeting can have on a campaign. It makes sense that the agency would bring this technology in house where it can seamlessly blend with the other elements of campaign development," said Thompson. "I'm returning to Denver, after gaining digital strategy experience at several different agencies and organizations around the world, because of Booyah's focus on using data to continuously improve and refine campaign strategies for its clients."

About Booyah! Advertising
Founded in 2001, Booyah! Advertising is a full service digital agency that manages every aspect of selling products and services online, including paid search, display media, social media, SEO and performance creative services. With about 65 people, Booyah! Advertising consistently delivers on its clients' strict performance goals while managing $100M online for clients such as Ancestry.com, DISH Network, Fiji Water, Vail Resorts, Blockbuster, Teleflora, Dirt Devil, Little Tikes, Vitamin Shoppe and many other local and national brands. Looking for another top listing on Google? Booyah! A killer banner ad campaign? Booyah! Knock-your-socks-off landing pages that can sell t-bones to vegans? Booyah!

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