Borders + Gratehouse Adds Three New Clients in Cloud Sector

SAN FRANCISCO, CA--(Marketwire - Mar 12, 2012) - Borders + Gratehouse, a new kind of technology and consumer strategic communications firm, today welcomed three new cloud solutions to its portfolio of clients. AppDirect, SoftLayer and Xero join a growing client roster that spans cloud infrastructure, SMB and enterprise services as well as green and consumer technologies.

Cloud computing is the most transformative technology shift since the PC and the Internet. The flexible, Internet-based infrastructure, infinite scalability and service-based integration not only liberate classic business functions, but are enabling entirely new applications for businesses and consumers. Borders + Gratehouse supports the entire ecosystem of Cloud services and infrastructure technologies with innovative communication strategies and a strong network of media and influencer relationships. New clients announced today include:

• AppDirect, which connects developers and channel partners with small businesses through cloud services marketplaces. With AppDirect, small businesses find and manage all the services they need from one central location. AppDirect drives revenue and boosts customer loyalty for channel partners, while helping developers grow their businesses through unmatched access to new customers worldwide.
• SoftLayer Technologies, the largest privately held infrastructure-as-a-service provider in the world with a portfolio of 25,000 leading-edge customers from Web startups to global enterprises in 140 countries. Spanning 13 data centers in the United States, Asia and Europe with more than 100,000 servers under management, SoftLayer's modular architecture provides unparalleled performance and control.
• Xero, beautiful, easy to use online accounting software for small businesses and their advisors. The company is backed by Peter Thiel and has more than 60,000 paying customers in more than 100 countries around the world.

"We conducted an extensive search and Borders + Gratehouse stood out based on their keen understanding of the market, the creativity they applied to educating and motivating various constituencies, and their solid track record of results for similar companies," said Simon West, chief marketing officer, SoftLayer Technologies. "This is going to be a big year for SoftLayer and we are confident that Borders + Gratehouse is the firm that will help us make the most of it."

About Borders + Gratehouse

Borders + Gratehouse is simply a better PR partner for innovative companies. We offer a unique combination of drive, imagination and experience that only comes from decades of success in PR and journalism. At Borders + Gratehouse we begin with the end in mind -- meeting your business objectives through strategic communications. We transcend the "same old same old" PR strategies with the same zeal you bring to your own business. And we do it with a smart, informed approach that's founded on relevance and insight. Our client expertise spans across cloud technologies, SaaS for SMBs, consumer and green technologies. Borders + Gratehouse is headquartered in San Francisco with offices in Chicago.