SOURCE: Boreal Water Collection, Inc.

December 08, 2010 09:49 ET

Boreal Water Collection to Become a "National Distributor," With Multi-Phased Eco-Friendly Growth Strategy

KIAMESHA LAKE, NY--(Marketwire - December 8, 2010) - Boreal Water Collection Inc. (PINKSHEETS: BRWC) informs its shareholders that we intend to actively pursue a California based bottling facility as part of our stated multi-phased and aggressive growth strategy to become a "national distributor." Through acquisition and development of business alliances, and its selective product offerings, Boreal Water Collection will expand by selling licenses to select well-established distributors, as well as developing its own national corporate accounts. The expansion plans and environmentally friendly diversification of product lines will fulfill the sales development mandate as set forth by Boreal's Board of Directors.

Working with its strong points, which includes exclusive water exploitation rights, Boreal Water will leverage its fully integrated services to continue being a dominant force in the refreshing drinks market. With bottled water being the most vibrant segment (approximately 38%), designer varieties and premium private label water will continue to be Boreal's focus and strength. According to Beverage Spectrum Magazine, year to date sales figures and percentage change over last year, Private Label water is a $1 billion annual business that grew by 10.3%, while National Brands continue to see a steady decline.

Today's consumers are constantly being bombarded with various advertisements and public health alerts. Being both health and environmentally conscious, the public is receptive to private label eco-friendly bottled water. This is an effective and highly desirable vehicle to promote and market relevant brand awareness campaigns.

Your brand our experience!

For more information on Boreal Water Collection, please contact us at 917-463-3389 or email us at investors@borealwater.com, sales@borealwater.com, or follow us at www.borealwater.com and on the different social media sites such as www.facebook.com/privatelabelbottledwater, www.linkedin.com/in/borealwater, and www.twitter.com/BorealWater.

About us: Boreal Water Collection is a personalized bottled water corporation, specialized in providing premium custom bottled water for your company and customers. Whether it is for publicity, promotion, marketing, internal use or a specific event, Boreal offers fully integrated turnkey service, with prize-winning Boreal private label water, made-to-order labeling, and distinctive water containers. Unlike other competitors, Boreal also has exclusive access to two pristine and abundant springs, one an award winning source deep in the untouched wilds of Canada and the other in the prestigious Catskill Mountains in New York. With exclusive unlimited exploitation rights, Boreal has a confirmed volume in excess of thousands of millions of gallons.

Forward-Looking Statements Please be advised that statements made herein, other than historical data, constitute forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, potential volatility in the company's stock price, increased competition, customer acceptance of new products and services offered by the company, and uncertainty of future revenue and profitability and fluctuations in its quarterly operating results. Please also be advised that the company's stock is not currently registered with the Securities and Exchange Commission.

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