SOURCE: Boreal Water Collection, Inc.

July 25, 2011 11:17 ET

Boreal Water Collection Inc. (BRWC) Has Recruited Its New CEO

Boreal Is Real Pleased to Announce That It Has Concluded Its Negotiation With Its New CEO

KIAMESHA LAKE, NY--(Marketwire - Jul 25, 2011) - Today Boreal Water Collection (PINKSHEETS: BRWC) has concluded the negotiation with its newly appointed CEO. Francine Lavoie, the retiring CEO/President is very confident "that the new and very experienced CEO will lead the company into a bright and successful future. His background and experience in this extremely competitive industry will assure Boreal Water Collection a formula for increased sales and success in this challenging industry." In recent years Boreal has been successful as a result of the company's continued solid customer base. The new CEO with his contacts will begin negotiating large volume contracts with major distributors, retailers, food service distributors and beverage distributors.

Our new emphasis has been on focusing on high volume accounts; our third quarter will reflect a more profitable growth.

Within the next few days our new Chief Executive Officer shall be making his first public announcement.

For more information on Boreal Water Collection (www.borealwater.com), please contact us at 917-463-3389 or email us at investors@borealwater.com

About us:

Boreal Water Collection is a personalized bottled water corporation, specialized in providing premium custom bottled water for your company and customers. Whether it is for publicity, promotion, marketing, internal use or a specific event, Boreal offers fully integrated turnkey service, with prize- winning Boreal private label water, made-to-order labeling, and distinctive water containers. Unlike other competitors, Boreal also has exclusive access to two pristine and abundant springs, one an award winning source deep in the untouched wilds of Canada and the other in the prestigious Catskills Mountains in New York. With exclusive unlimited exploitation rights, Boreal has a confirmed volume in excess of thousands of millions of gallons.

Forward-Looking Statements

Please be advised that statements made herein, other than historical data, constitute forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, potential volatility in the company's stock price, increased competition, customer acceptance of new products and services offered by the company, and uncertainty of future revenue and profitability and fluctuations in its quarterly operating results. Please also be advised that the company's stock is not currently registered with the Securities and Exchange Commission.

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