SOURCE: Boreal Water Collection Inc.

April 22, 2008 10:27 ET

BOREAL Water Collection Inc. Status and Update

MONTREAL--(Marketwire - April 22, 2008) - BOREAL Water Collection Inc. (PINKSHEETS: BRWC)

Disclosure Statement

BOREAL Water Collection has filed its Initial Disclosure Statement required in accordance with the Pink Sheets guidelines, such statement providing detailed material information related to the company and its recent change of name and change of control. The trading price of BOREAL Water Collection Inc. is available on most financial quotation systems or financial web pages under symbol BRWC.

BOREAL Water Collection is poised to capitalize on its status as a public corporation. The Company's aggressive U.S. expansion plans will be facilitated by its increased exposure and access to capital as a public entity. BOREAL's goal is to become the leading producer of high-end, private label bottled water in North America. For further information please visit the corporate website at: www.borealwater.com.

The change of control also implied that all previous business activities have been discontinued or suspended; Mrs. Francine Lavoie, and her company 3090-8925 Quebec Inc., is now completely focused on development of BOREAL Water Collection Inc. and have no relation with former management or shareholders.

The company will now start the process resulting into the level of disclosure leading to the status of "Current Information" in accordance with Pink Sheets guidelines.

Soon thereafter, the company will invite new independent members to its Board of Directors.

In the meantime, the company has initiated its business development activities in the United States.

Business Development

We are also proud to announce that Mr. Raffaele Scrocco was recruited late in 2007 with a view to join BOREAL Water Collection Inc. as Business Development Manager for the U.S. and Canadian markets outside Quebec. Mr. Scrocco has extensive experience in the manufacturing, distribution and sales process, initially earned in the fashion and clothing industry in Canada, U.S., Asia and Europe. He transferred his sales, private labeling and product management experience to the water bottling business where he has held marketing, business development and executive positions over the last seven years before joining BOREAL Water Collection Inc.

BOREAL Water Collection Operational Plan

The objective is to build BOREAL Water Collection Inc. into a leading producer of high-end, private label and promotional item bottled water in North America, building on Les Sources Saint-Élie Inc. experience and network, with new high-level and experienced management team and sales forces.

BOREAL Water Collection shall be well capitalised and have access to the appropriate capital resources to develop its U.S. initiative in a timely manner. To that effect, BOREAL Water Collection has already received investment term sheet and commitments from equity and/or loans from private equity firms, private investors and financial institutions, giving BOREAL Water Collection sufficient flexibility to consider the appropriate options.

BOREAL Water Collection has provided for the allocation of approximately 10,000,000 shares with a view to capitalize and provide for the operating and development effort related to the expansion of its operations in the United States, including the acquisition of water spring assets and/or bottling plants and cover overall operating and marketing expenses. Such shares will only be issued for financial considerations if, as and when needed in the normal course of business, the company proceeding with the placement of shares with private equity firms or other accredited investors.

The company will also take the necessary steps to become a voluntarily reporting issuer. The filed Disclosure Statement already providing shareholders with a comprehensive description of the company contemplated operation, sales and development plan.

Finally, BOREAL Water Collection CEO Mrs. Francine Lavoie issued the following statement to all past, current and future shareholders:

"BOREAL Water Collection relation with Les Sources Saint-Élie Inc. shall result into BOREAL Water Collection generating revenues by leveraging on Les Sources Saint-Élie Inc. experience and network and presence in the market and the existence of pending business development agreements in the United States. My vision is to build BOREAL Water Collection as a prominent leading producer of high-end, private label and promotional item bottled water in North America and build shareholder value.

"BOREAL Water Collection cannot be considered a start-up given its association with Les Sources Saint-Élie Inc., a profitable and well-managed corporation. The quality and reputation of renowned international partners joining forces with BOREAL in several ventures will be a testament to our rapid growth and an endorsement of our success and commitment to delivering wealth and value to our shareholders.

"Finally, I would like to explicitly state that BOREAL Water Collection Inc. and its new management are not affiliated nor related in any way with past operations, activities or management of the Corporation. Past management had the responsibility of delivering to BOREAL Water Collection a clean, debt-free Corporation. We have acquired this control position in the company now renamed BOREAL Water Collection Inc. with the purpose of building our U.S. initiative and establish our U.S. assets and operations through a public company, supported by an initial shareholder base sharing an awareness and interest in the water products distribution business."

About BOREAL Water Collection Inc.

BOREAL Water Collection's goal is to become the leading producer of high-end, private label bottled water in North America. BOREAL plans to achieve this goal by developing its affiliation with Les Sources Saint-Élie Inc., a Canadian company that has been the leading producer of high-end, private label bottled water in Eastern Canada over the last decade. BOREAL is committed to providing its customers with the highest quality, private label bottled water products at affordable prices, supported by a wide range of products and an outstanding level of customer service. Its product line, which features various labels, shapes and sizes of water bottles, is the most impressive in the market. In today's health-conscious society, private label bottled water is an effective and highly desirable vehicle to promote businesses. Because BOREAL provides a turnkey project, it is able to offer its service to almost every type of corporate customer.

Production Facilities -- BOREAL Water Collection plans to develop a national network of bottled water production facilities through an aggressive acquisition program and via selective joint ventures.

Distribution network -- BOREAL Water Collection, with its acquired know-how and its exclusive product offering, will expand by selling distribution licenses to selected well-established distributors, in addition to developing its own national corporate accounts.

About Saint-Élie

Les Sources Saint-Élie Inc. is a leading producer of high-end, private label bottled water in Eastern Canada. Saint-Élie offers a variety of bottle sizes: 18.9L, 11L, 4L, 1.5L, 1L, 500ml, and 410ml. From a concept right through to the application, Saint-Élie can assist your company in attaching its name to its naturally pure and healthy product. Saint-Élie water is naturally filtered for over 60 years through a very hard natural crystalline rock shield, hence giving it a superior level of purity and taste.

Les Sources Saint-Élie Inc. was honoured with the prestigious "Superior Taste Award 2007" for its quality and superior taste of its certified natural spring water. This international recognition is given by the International Taste and Quality Institute, a Belgium organisation of Europe's leading chefs and sommeliers dedicated to judging and honouring superior tasting food and beverages. Products are evaluated by panels of renowned European Chefs and Sommeliers, members of the 11 most prestigious European culinary organizations such as the Maitres Cuisiniers de France, Academia Espanola de Gastronomia, Federazione Italiana Cuochi, Verband der Koche Deutschlands, Maitre Cuisiniers de Belgique, and Association de la Sommellerie Internationale. The blind test centered around five criteria: visual aspect, aroma, taste, texture and overall assessment.

For more information on BOREAL Water Collection, please visit the Company corporate Web site at www.borealwater.com and/or www.saintelie.com and/or contact us at investors@borealwater.com.

Forward-Looking Statements

Please be advised that statements made herein, other than historical data, constitute forward-looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, among others, potential volatility in the company's stock price, increased competition, customer acceptance of new products and services offered by the company, and uncertainty of future revenue and profitability and fluctuations in its quarterly operating results. Please also be advised that the company's stock is not currently registered with the Securities and Exchange Commission.

Contact Information

  • Contact:

    Equiti-trend Advisors LLC
    (800) 953-3350 U.S. and Canada
    (858) 436-3350 Local